If you've missed it, Skool has a program called "Growth Boost" which has been absolutely amazing... for some group owners. Some others have turned it off, and still others are on the fence but have kept it on. If it is turned on, then Skool Network traffic (from the Discovery, Ads, and Profile visits) takes 30-70% of your group's payments... for life. There are more nuances to it of course; that's just the summary version. MY TAKE: I believe this program has a lot of potential, but I'm currently more hesitant to fully recommend it after the testing results. It seems to be the best fit for creators who already send a lot of traffic + are not actively involved in the Skool network + have extremely scaleable offers. KEY TO THE INFO BELOW: 1️⃣ First Touch 2️⃣ Second Touch, usually also ⬇️ ✴️ Last Touch ❌ Misattribution Given ❌ ALL OF THESE FAILED ❌ 1. 1️⃣ Skool Profile ✴️2️⃣ in Zoom call shared about link = ❌ Skool Network 2. 1️⃣ Skool Profile ✴️2️⃣ in Zoom call shared affiliate link by non-owner not in the group = ❌ Skool Network 3. 1️⃣ Skool Profile ✴️2️⃣ in Zoom call shared owner's affiliate code in link = ❌ Skool Network 4. 1️⃣ Skool Profile ✴️2️⃣ Skool DM with owner's affiliate code in link = ❌ Skool Network 5. 1️⃣ Skool Profile ✴️2️⃣ Skool DM with about link = ❌ Skool Network 6. 1️⃣ Instagram ✴️2️⃣Skool Post = ❌ Instagram *tested with the original browser tab left open 7. 1️⃣ Instagram ✴️2️⃣Skool Post = ❌ Instagram *tested with the original browser tab closed 8. 1️⃣ Skool Profile ✴️2️⃣ Skool Post = ❌ Skool Network 9. 1️⃣ Instagram ✴️2️⃣ Skool DM = ❌ Instagram 10. ✴️1️⃣ Instagram DM = ❌ Facebook 11. 1️⃣ Skool Profile ✴️2️⃣ Signal = ❌ Skool Network 12. 1️⃣ Skool Profile ✴️2️⃣ WhatsApp = ❌ Skool Network OVERALL STATS: - 38 careful tests completed = 38 payments completed to test this - 12 failures / 26 accurate - 12 🫶 Amazing 💖 Skoolers were directly a part of this project in some way - 1 *actual* research scientist involved in the project who was impressed with the process 🤓 - 5 groups opened for testing purposes

Skool Group Owners With Growth Boost turned on... This might be interesting to you?! I opened 5 test groups devoted exclusively to testing Skool's Growth Boost attribution. I tested two other groups as well. With the support of 9 different friends and colleagues here on Skool (so far), we carefully tried 18 different very specific combinations of entry points. ✅ Some passed... But. ❌ Some failed too... More than expected 🫠 FULL DETAILS + RESULTS HERE (in Connect & Collab) NOTE: The details have been shared with Skool's team. I understand they are actively working to resolve this. BUT... until then, the issues remain! 👀

For the right business with a Skool group, there is so much potential for Skool's Growth Boost program. I love watching groups take off and thrive with that lovely tailwind! Because I grow primarily with collaborations, my business is not one of them at this moment. Many of the "Skool Network" attributed individuals, as it turns out, are not truly thanks to Growth Boost and/or Skool marketing on my behalf. GROUPS THAT DO WELL WITH GROWTH BOOST: - Bring in a lot of outside traffic - The humans who show up, often join (high conversion %) - Extremely clear niche and "target" "avatar" (But let's be real... they are simply lovely humans who are a good fit for what we offer. The marketing lingo can sometimes feel so very inhumane!) BUT. I have a whole different situation right now. 1️⃣ I love collabs and will be ramping them up. This is my favorite way to grow because when a new friend arrives they are ALREADY connected in a way. So it feels lovely to drop in. 2️⃣ ALSO FYI: We have the affiliate % turned up to 50% for now, and that feels like a great way to grow! AND 3️⃣ IS THE REAL CHARM / A QUICK ATTRIBUTION STORY. It's about a friend I adore. He's a super cool guy, and I joined his paid group. But before I did, I waited and got his direct link. He DM'd me the link, I joined his group at that exact second without clicking anywhere else. Guess who got the attribution? SKOOL NETWORK got it. Whattt?! Right now a lovely team member at Skool is looking into this to understand because that's not the intended design. BUT -- I don't need her to do that research for me to know with 100% certainty exactly what I did. I was intentional about the whole thing. Making sure that I clicked the message then joined his group directly and immediately from his direct link. He's my friend and someone I want to learn from, not some rando who's group got placed in my face. This leaves me with some real questions about attribution. THAT + MY SITUATION DOES NOT MEAN: 1. This glitch is consistently happening (my hope is this was an anomaly) 2. Growth Boost is bad 3. YOU should turn it off for your group

As mentioned on Tuesday's Skool News, there would be some wonkiness and changes in Discovery. We now have a new algorithm. What I believe is that Skool's new efficiency score is almost exclusively what is determining the ranking. It looks at conversion rates, traffic, income and revenue, but also the Growth Boost percentage (we have the option to slide from 30% all the way up to giving Skool 70% of our revenue in order to get more traffic). And perhaps other details I've missed or simply am not privy to. In practice, that means that "trending" is almost more like an auction or marketplace for how much revenue a group can bring to Skool, rather than a more traditional meaning of how popular something is. This is way more than popularity. The 30 communities on page 1 more or less show which groups Skool's algorithm currently sees as the most profitable / "efficient" to promote. THE FORMULA IS LIKE THIS: Expected value per visitor ≈ Conversion rate * expected customer LTV * Growth Boost percentage (and then some other bits that surely factor in, like the amount of traffic a group is sending to Skool) MORE PERSONAL OBSERVATIONS - A lot of the Platinum program folks are there (meaning: those supported by Skool's platinum program, with at least 1/3 who were in it) - Many have huge audiences and are likely sending a lot of traffic to Skool - Most didn't have tiers OR had simple tiers dynamic (24 out of 30 didn't have tiers, in the top 10 NONE of them had tiers!) - ZERO free or freemium groups - Many of the groups are way more expensive than just a couple weeks ago what you'd see on page 1. Now the average entry price is around $100 - The majority have at least 100k followers - Vast majority have strong promises or guarantees --> first client in 90 day, $1k/day, $2k/mo, get hired, get funded, hit $100k/mo, close on the first call, money-back guarantee - More than 2/3 have an annual plan and those are often steeply discounted I created a spreadsheet documenting all 30 communities -- including their rank, prices, tiers, membership, owner audiences, annual discounts, links, and several calculated comparisons. I've shared the complete spreadsheet inside Focused Founders. An AMAZING group of humans, many of whom own Skools and are highly collaborative lovely founders!