💙 Skool's Growth Boost is... OFF (again 😅) Here's why.

For the right business with a Skool group, there is so much potential for Skool's Growth Boost program. I love watching groups take off and thrive with that lovely tailwind!

Because I grow primarily with collaborations, my business is not one of them at this moment. Many of the "Skool Network" attributed individuals, as it turns out, are not truly thanks to Growth Boost and/or Skool marketing on my behalf.

GROUPS THAT DO WELL WITH GROWTH BOOST:

Bring in a lot of outside traffic
The humans who show up, often join (high conversion %)
Extremely clear niche and "target" "avatar" (But let's be real... they are simply lovely humans who are a good fit for what we offer. The marketing lingo can sometimes feel so very inhumane!)

BUT. I have a whole different situation right now.

1️⃣ I love collabs and will be ramping them up. This is my favorite way to grow because when a new friend arrives they are ALREADY connected in a way. So it feels lovely to drop in.

2️⃣ ALSO FYI: We have the affiliate % turned up to 50% for now, and that feels like a great way to grow!

AND 3️⃣ IS THE REAL CHARM / A QUICK ATTRIBUTION STORY. It's about a friend I adore. He's a super cool guy, and I joined his paid group. But before I did, I waited and got his direct link. He DM'd me the link, I joined his group at that exact second without clicking anywhere else. Guess who got the attribution?

SKOOL NETWORK got it. Whattt?!

Right now a lovely team member at Skool is looking into this to understand because that's not the intended design. BUT -- I don't need her to do that research for me to know with 100% certainty exactly what I did. I was intentional about the whole thing. Making sure that I clicked the message then joined his group directly and immediately from his direct link. He's my friend and someone I want to learn from, not some rando who's group got placed in my face. This leaves me with some real questions about attribution.

THAT + MY SITUATION DOES NOT MEAN:

This glitch is consistently happening (my hope is this was an anomaly)
Growth Boost is bad
YOU should turn it off for your group

I'm sharing this to stay transparent, because I know we have many conversations in here about Growth Boost.

For this specific group, I am committed to keeping it turned off for the next 30 days so that I can make a data-driven decision for where we will go next.

(For my other group that's a fledgling new enterprise AND has a lot of good incoming this month, I am not touching it. Growth Boost is still on there, and that will be a lovely place for me to keep good track of what's happening! That group is the Pet Sitting Side Hustle group which makes my heart so very happy!)

P.S. All the more reason to grow with help of collaborations in the Connect & Collab group!!! More to come on that a bit later today (but over there!)! 🫶

TESTING HERE: https://www.skool.com/test-6410

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💙 Skool's Growth Boost is... OFF (again 😅) Here's why.