25d • Pricing
AI local price comparison prompt.
Dropping new prompt for the community.
This one is designed to compare your base rental rates to local market pricing and recommend adjustments to help capture more margin.
Important note: I don’t see this as a sound method for setting your prices. It’s not meant to replace the hard work of creating your own pricing formula. Instead, it’s a tool for checking the prices you’ve already set against what’s happening in your market.
My hope is that everyone here has a clear, repeatable formula for how they determine their rates. If you don’t, you’ll want to build that foundation first, then use this to sharpen and pressure-test your numbers.
Enjoy:
“I have uploaded my equipment rental pricing spreadsheet. Please benchmark my rates against other rental businesses within a __-mile radius of [Your City]. Use publicly available pricing from national chains (United, Sunbelt, Home Depot) and online rental marketplaces (DOZR, BigRentz, Rubbl, etc.) as anchors.
Steps I’d like you to follow:
1. Organize my pricing by category (CTLs, mini excavators, mulchers, stump grinders, attachments, etc.).
2. For each category, compare my half-day, daily, weekend, weekly, and monthly rates against local low/median/high pricing bands.
3. Show the variance (as a % above/below market) and identify whether I’m positioned low, at market, or premium.
4. Provide tactical recommendations: where to raise, hold, or lower rates, and why (e.g., align week:day ratio, stay just under box store anchors, or maintain premium for specialty gear).
5. Summarize results in a clear table and an executive-style memo that I can share with my team.”
You can use the below template if you do not have an existing pricing spreadsheet.
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AI local price comparison prompt.
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