"Need more leads."
"Make it look cooler."
"The product sells itself."
"We're launching tomorrow."
"Can you make a 1-pager real quick?"
And somehow it's all "urgent" and "needed yesterday."
A marketer's worst nightmare.
When you operate like this, vital steps like research and testing are ignored.
And, 6 weeks later, you're staring at underperforming campaigns, wondering what went wrong.
Brands doing $1m/month don't work this way
They don't treat marketing like something you throw together last minute.
Instead, they:
- Plan 90 days out.
- Test creative before launch.
- Optimize ad spend instead of cutting it.
- Give their teams time to build campaigns that work.
Think about it this way:
If you had a machine that turned $1 into $3.40 every time,
Would you overwork it until it breaks down?
Or invest in making sure it keeps performing?
If you picked the second option, you're already a step ahead of most marketing leads.
Systematic marketing takes patience and practice to perform.
If your marketing team is this kid, you have two choices:
1. Keep treating marketing as a last-minute panic button.
Or
2. Treat it like the infrastructure that funds everything else.