3d • General discussion
Using exhortation as objection handling.
"The one who exhorts, in his exhortation…" — Romans 12:8 (ESV)
One of my favorite spiritual gifts is exhortation. Exhortation isn't simply encouraging someone or making them feel better. It's seeing who someone could become, identifying what's standing in the way, and lovingly calling them forward.
As Christians in sales, I believe this is one of the greatest gifts we can bring to a conversation.
When someone gives you an objection, don't hear it as something to overcome. Hear it as something to understand.
"I don't have the money."
"I need to think about it."
"I'm scared."
Those statements may be true on the surface, but they often point to something deeper.
Fear, uncertainty, past disappointment, lack of belief in themselves or a desire to make the right decision.
Our job isn't to pressure someone into saying yes. Our job is to listen well, ask thoughtful questions, and discern what may be underneath what they're saying.
Then, if it's appropriate, we exhort them.
We remind them of the person they're capable of becoming.
We lovingly challenge the beliefs that are keeping them stuck.
We help them see the gap between the life they say they want and the decision they're making today.
Jesus never abandoned people in the place that kept them bound. He met them with compassion, spoke truth, and invited them into transformation.
That is how I believe we should sell.
Not manipulating, convincing or rescuing. But by calling people forward with love, wisdom, and truth.
Because sometimes the greatest act of service isn't accepting someone's excuse.
It's believing they're capable of more than the fear that's speaking for them. 💛
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Using exhortation as objection handling.
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