6d • General discussion
The GAP Call Flow
Knowing this framework will give you confidence and ease on every sales call. Instead of wondering what to ask next, you'll know exactly where you are in the conversation, allowing you to listen with intention, ask better questions, and confidently lead your prospect toward a decision. When you master the flow, you'll never have to worry about when to present your offer because the conversation naturally leads there.
G — GOALS
1. Pattern Interrupt & Intro: Regulate + Connect
2. Call Frame: Setting the Container
3. Current Reality: Listen for Patterns, Not Stories
4. Depth & Emotional Impact: Go Below the Surface
5. Objection Prevention: Neutral, Non-Emotional
6. Future Vision: Let Them Build the Future Out Loud
Goal: Understand where they are today and where they want to be.
A — ASSESS
7. The Gap: Name the Truth with Gentleness
Goal: Clearly articulate the gap between their current reality and desired future.
P — PLAN
8. Permission-Based Offer: Shepherd, Don't Push
9. Share the Program: Simple, Clear, Calm
10. Investment Reveal: Neutral, Confident, Peaceful
11. Calm Silence & Decision: Hold the Space
12. Discernment: Navigate with Integrity
13. Exhortation: Call Her Up, Not Out
14. Close in Integrity
Goal: Present the plan and help them make an honest decision.
Memorize This:
Goal:
- Pattern Interrupt & Intro
- Call Frame
- Current Reality
- Depth & Emotional Impact
- Objection Prevention
- Future Vision
ASSESS:
- The Gap (Name it)
PLAN:
- Permission-Based Offer
- Share the Program
- Investment Reveal
- Calm Silence & Decision
- Discernment
- Exhortation
- Close in Integrity
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The GAP Call Flow
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