Any one else here have dual niche businesses?

Hi, everyone! I've hit a bit of a mental snag and wanted to know if anyone else has struggled with this. I' have dual niches (I'm a writer and editor), and I've come to realize my audiences are completely different camps that don't overlap. For email marketing, I have been wanting to build a system for author clients to give resources, sell digital products, and sell my offers....however, I got a big hit of inspiration for my content specialist businesses and I've mapped out that segment of clientele. The issue is I've thought about having email list for authors and maybe start a Substack or LinkedIn newsletter for the specialist side since they are more business minded anyway, but that may be taking on too much as once.

Sorry for the rant, but I feel like I'm almost at a breakthrough and want to know if anyone else has dual/multiple lanes in their business that don't necessarily intersect.

What have you been doing that's worked in your email marketing? Do you have email lists for both separately? And what solutions/workarounds simplified the process for you?

Ok, late night rant done, but I appreciate you all! 🤗

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