Most deals don’t die at the close… They die because the owner never saw the real problem. Today we’re breaking down Layer 3 — The Reframe (the moment everything shifts) Most reps say: “You need more points.” That’s why they lose. Elite reps do this instead: They change what the problem actually is. Here’s the truth: The owner doesn’t have a points problem They have a cost structure problem If they don’t see that… They will NEVER buy. What the owner believes walking in: - “I already own” - “I’m good” - “This is just another pitch” What you must shift them into: - “Wait… I’m actually losing money staying where I am” - “Doing nothing is costing me” - “This isn’t about buying… it’s about fixing” This is the ELPOPO REFRAME: Ownership is NOT the benefit Ownership is the structure And the structure might be broken Power lines you can use TODAY: - “Your biggest cost right now… is actually doing nothing.” - “The system isn’t hurting you… the way it’s set up is.” - “You don’t need more vacations… you need a better structure.” Why this layer is everything: If the problem stays the same → no sale If the problem changes → new decision Micro Reframe: “You’re not here to sell them something new… You’re here to help them see what’s already wrong.”

THE 7 LAYERS – WHY MOST REPS STAY STUCK Let’s get something clear. It’s not the product. It’s not the company. It’s not even the lead. It’s the lack of structure. Most reps are out there talking… The top 10% are out there building conversations with layers. And that’s the difference. --- THE ELPOPO 7 LAYERS 1. Disarm the Buyer 🤝 You don’t close pressure. You close comfort. “First of all—you already made a great decision becoming an owner.” 2. Identity Elevation 👑 People protect who they believe they are. “You’re not new to this—you understand value.” 3. Reveal the Hidden Problem 🧠 This is where the sale actually begins. Not what they think the issue is… But what’s quietly costing them every year. 4. Financial Awareness 💰 One truth. Clean. Undeniable. “If nothing changes… this number never stops.” 5. New Mechanism ⚙️ Not features. Not hype. Just one shift in structure that changes everything. 6. Ownership Reflection 🪞 They say it. Not you. “So realistically… you’re already paying this either way, correct?” 7. Future Consequence ⏳ Tie today to tomorrow. “5–10 years from now… this either works for you or against you.” --- REALITY CHECK 80% of reps are hoping the guest “likes it.” Top reps are guiding the guest through a system. That’s why: - Same floor - Same guests - Same product But completely different incomes. --- ELPOPO PRINCIPLE You don’t need better guests. You need a better structure. And once you see it… You can’t unsee it. --- If you’re serious about mastering this, start paying attention to which layer you’re missing on your tours. That’s where your money is. 👑 ELPOPO

This is not a course. This is not a sales group. This is a performance environment. ELPOPO was not created overnight. It was built inside real presentations…Real objections… Real pressure…Real moments where the difference between average and elite meant everything. Every conversation, every close, every lost deal —was studied, broken down, rebuilt. Not into scripts…but into structure. Because scripts make you sound like everyone else. Structure makes you dangerous. ELPOPO is the result of that evolution. A system built from the inside of the industry —designed to turn everyday reps into closers who understand: – How to control the room – How to reframe ownership – How to simplify complex decisions – How to lead the conversation without forcing it This is where identity changes. Because the truth is: People don’t struggle with sales…they struggle with clarity, certainty, and control. That’s what we build here. WHAT TO EXPECT INSIDE You are stepping into a live system. That means: – Real breakdowns of real deals – Live case studies from the floor – Objection handling at the highest level – Frameworks like the ELPOPO 7-Layer Structure – Daily mindset and performance sharpening Nothing here is theoretical. Everything is built from experience and applied immediately. WHAT MAKES THIS DIFFERENT Most training teaches you what to say. ELPOPO teaches you: – How to think – How to see the sale – How to guide the owner without resistance This is not about pressure. This is about positioning. UNDERSTAND THIS CLEARLY You are joining early. Which means you will see: – Raw content – Evolving systems – Real-time improvements You are part of the build. And that is where the real advantage is. Because while others wait for “finished”…you are learning while it’s being created. THE MISSION To create a new standard of closers. Not just higher income…but higher awareness, higher control, and higher execution. To build individuals who can walk into any room and know exactly how to move the conversation forward.