What started as an idea is now live. The website is built.The first frameworks are live.The first products are available.And the foundation of ELPOPO Academy is officially in place. Over the last several months, we’ve been building behind the scenes. Now it’s time to execute. As more people begin arriving from Instagram, referrals, partnerships, and other platforms, this community will become significantly more active. This is where deeper conversations happen.This is where frameworks get shared.This is where implementation takes place. If you’ve been here since the beginning, you’re part of the foundation. If you’re new, welcome. The mission remains the same: Build leaders who build leaders! https://www.reframelayers.com/

Most deals don’t die at the close… They die because the owner never saw the real problem. Today we’re breaking down Layer 3 — The Reframe (the moment everything shifts) Most reps say: “You need more points.” That’s why they lose. Elite reps do this instead: They change what the problem actually is. Here’s the truth: The owner doesn’t have a points problem They have a cost structure problem If they don’t see that… They will NEVER buy. What the owner believes walking in: - “I already own” - “I’m good” - “This is just another pitch” What you must shift them into: - “Wait… I’m actually losing money staying where I am” - “Doing nothing is costing me” - “This isn’t about buying… it’s about fixing” This is the ELPOPO REFRAME: Ownership is NOT the benefit Ownership is the structure And the structure might be broken Power lines you can use TODAY: - “Your biggest cost right now… is actually doing nothing.” - “The system isn’t hurting you… the way it’s set up is.” - “You don’t need more vacations… you need a better structure.” Why this layer is everything: If the problem stays the same → no sale If the problem changes → new decision Micro Reframe: “You’re not here to sell them something new… You’re here to help them see what’s already wrong.”

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THE 7 LAYERS – WHY MOST REPS STAY STUCK Let’s get something clear. It’s not the product. It’s not the company. It’s not even the lead. It’s the lack of structure. Most reps are out there talking… The top 10% are out there building conversations with layers. And that’s the difference. --- THE ELPOPO 7 LAYERS 1. Disarm the Buyer 🤝 You don’t close pressure. You close comfort. “First of all—you already made a great decision becoming an owner.” 2. Identity Elevation 👑 People protect who they believe they are. “You’re not new to this—you understand value.” 3. Reveal the Hidden Problem 🧠 This is where the sale actually begins. Not what they think the issue is… But what’s quietly costing them every year. 4. Financial Awareness 💰 One truth. Clean. Undeniable. “If nothing changes… this number never stops.” 5. New Mechanism ⚙️ Not features. Not hype. Just one shift in structure that changes everything. 6. Ownership Reflection 🪞 They say it. Not you. “So realistically… you’re already paying this either way, correct?” 7. Future Consequence ⏳ Tie today to tomorrow. “5–10 years from now… this either works for you or against you.” --- REALITY CHECK 80% of reps are hoping the guest “likes it.” Top reps are guiding the guest through a system. That’s why: - Same floor - Same guests - Same product But completely different incomes. --- ELPOPO PRINCIPLE You don’t need better guests. You need a better structure. And once you see it… You can’t unsee it. --- If you’re serious about mastering this, start paying attention to which layer you’re missing on your tours. That’s where your money is. 👑 ELPOPO