Task CategoryAction ItemsWhy It Moves the NeedleAgent & Broker Relationships⢠Craft a tight âdeal criteria briefâ and send it regularly to 30â50 trusted agents (single-family & multi-family).
⢠Offer findersâ fees for agents who send you off-market deals.
⢠Attend realtor, investor, or broker networking events locally.Agents often have early visibility or inside deals. If you become someone they trust, theyâll send you exclusive deals.Direct Contact / Owner Outreach⢠Driving for dollars: daily look for distressed / vacant properties and capture addresses. ⢠Skip trace those owners, send direct mail, postcards, 1-on-1 outreach.
⢠Use absentee owner lists, tax delinquencies, probate leads.
⢠Cold call / door knock in neighborhoods you target.You go around listings and find motivated sellers who arenât publicly listed.Data & Predictive Tools⢠Use software or data providers to flag forced sellers (divorce, probate, liens, code violations). ⢠Use AI or predictive analytics to score likely sellers.
⢠Monitor public records: notices of default, code violations, expired permits.These tools help you spot patterns you might miss, giving you a pipeline of high-probability deals.Wholesaler / Investor Networking⢠Build relationships with local wholesalers â swap leads or co-wholesale.
⢠Attend local real estate investment associations (REIA) and off-market deal meetups.
⢠Use online platforms, groups, and forums to exchange pocket deals.Many wholesalers see deals they canât take â if youâre connected, you can get first dibs.Marketing & Brand Presence⢠Run targeted direct mail to submarkets you want. ⢠Use social media / local ads (âwe buy houses off marketâ) in specific ZIPs.
⢠Create a âmotivated sellerâ landing page / funnel.
⢠Use signage, bandit signs, postcards.Building awareness creates inbound leads you donât have to chase.Speed, Follow-up & Execution Discipline⢠Set strict daily KPIs (calls, conversations, mail outs).
⢠Rapid follow-up: first responders win.
⢠Systemize your pipeline (leads â qualify â contract â exit).
⢠Always be underwriting & ready to act.The faster you move, the fewer deals slip through your fingers.Creative Financing & Offer Structures⢠Use seller financing, lease options, wraps, joint ventures to make offers more appealing.
⢠Have multiple offer templates ready.
⢠Be flexible to match seller needs.Some motivated sellers donât want cash â structuring wins when others canât compete.
đ What You Should Do Today
- Choose 1â2 ZIPs or neighborhoods where you want deals.
- Get a list of local agents who actually do off-market or have access to pocket listings.
- Send your deal criteria + offer to those agents and call them personally.
- Drive neighborhoods, mark 5â10 distressed / vacant properties. Begin skip tracing.
- Use data tools (if you have them) to run a âseller score listâ and sift top 50 leads.
- Set your teamâs daily KPI: e.g. 80 agent calls, 20 owner contacts, 50 mailers, etc.
- Report your small wins by end of day and adjust whatâs working.