Most closers lose sales because they argue with objections instead of reframing them. In this video, I show you how to use hard-hitting analogies to simplify resistance, destroy uncertainty, and guide prospects into clarity. Watch this and your objection handling will never be the same. https://www.loom.com/share/e6d28b8b34704c8cacc897f6dbec7e9d

Every closer hears it: “I need more time.” “I need more proof.” These aren’t rejections - they’re hesitation disguised as fear. In this video breakdown, you’ll learn how to dissolve both with clarity, calm leadership, and strategic tonality — not pressure. Learn to turn doubt into decisions and hesitation into trust. https://www.loom.com/share/f8ba8665c276497eaa42130cd24a6d2f

Let's call it for what it is... many of you are hypocrites. Almost every day someone hits me with: “I just don’t have the money right now.” Alright… but then you’re out here asking clients to hand you money? That’s backwards (that's HYPOCRISY). You can’t sell transformation if you won’t buy into your own. You can’t preach “bet on yourself” while you’re doing nothing to make the change. Truth is, most don’t have a money problem. They’ve got a "no balls" problem. You’ll swipe your card for nights out, bullshit you don't need, 15 monthly subscriptions. But when it comes to your future? Suddenly it’s “bad timing.” No - it's fear. That you rationalize as "logic." Brutal reality: If rent was due tomorrow, you’d find a way. If your car died, you’d figure it out. So stop acting like your future doesn’t deserve the same urgency. You say you want freedom. You say you want seven figures. Super. Then stop making decisions through the lens of comfort. Life doesn’t reward safe - it rewards the ones who have the ability to commit. Not someday. Not when it feels convenient. NOW!! If you can’t invest in you, don’t expect anyone else to - Period.

Every closer knows to convey ROI - Return on Investment - when they’re pitching a prospect. “You’ll get X back when you spend Y.” But the truth? ROI isn’t the only thing that closes deals. COI—the Cost of Inaction—is just as powerful (likely more in many cases...) Because when a prospect drags their feet, the real question isn’t “what will this cost me?” It’s, “what will it cost me if I don’t move forward?” Lost revenue. Lost time. Lost momentum. Lost confidence. Here’s the kick in the ass—most closers never apply that same logic to their own growth. They’ll sell the idea of ROI and COI every day… But when it comes to investing in themselves? Nothing. They’ll waste 6–12 months “figuring it out,” chasing bullshit "offers", bingeing free YouTube content. Brutal irony: if you’re gonna sell it, you’d better live it (BELIEVE IT) And the COI for struggling closers: - More wasted time - More missed deals / opportunity - More “someday” that never comes If you're preaching ROI and COI when you’re closing - start applying it to yourself. Prospects can "smell" disbelief, and closers that are not aligned with the what they're peddling. And they'll won't buy - PERIOD. GC

Oh, a lot of you ain't gonna like this one ... If your sales calls keep hitting the same objections, it’s not just them. It’s YOU. Yes, YOU. Because here’s the brutal, no bullshit truth: Sales is congruence. Alignment. Belief. - If you have never invested in yourself, never dropped serious money on coaching, mentorship, or training? Then why the f*ck would someone fork over thousands of dollars to you asking them to do the same damn thing? That’s rather hypocritical, no? - If your our default move in life is “I need to think about it...", "It's too expensive..." Fantastic. Be ready to watch every prospect mirror that bullshit right back at you. You ask them to get "resourceful", yet you are unwilling to do the same. It's the "Do as I say, not as I do..." you hated as a child. - You’re scared of risk, scared to commit, scared to put skin in the game? Guess what—so will every person you talk to. People can smell that incongruence a mile away. You need to stop bullsh*tting yourself. Sales is leadership - PERIOD. And leadership means you go first. It means you walk the talk. If you’re not living in alignment with what you’re asking your prospects to do, don’t be shocked when the close never happens. Before your next call, ask yourself: "Am I walking the walk—or just spewing scripted words I don’t even really believe?" Because if you don’t believe it, neither will they. That's a guarantee I can offer you. GC