ROI and COI - You MUST Understand These Concepts

Every closer knows to convey ROI - Return on Investment - when they’re pitching a prospect.

“You’ll get X back when you spend Y.”

But the truth? ROI isn’t the only thing that closes deals.

COI—the Cost of Inaction—is just as powerful (likely more in many cases...)

Because when a prospect drags their feet, the real question isn’t “what will this cost me?”

It’s, “what will it cost me if I don’t move forward?”

Lost revenue. Lost time. Lost momentum. Lost confidence.

Here’s the kick in the ass—most closers never apply that same logic to their own growth.

They’ll sell the idea of ROI and COI every day…

But when it comes to investing in themselves? Nothing.

They’ll waste 6–12 months “figuring it out,” chasing bullshit "offers", bingeing free YouTube content.

Brutal irony: if you’re gonna sell it, you’d better live it (BELIEVE IT)

And the COI for struggling closers:

- More wasted time

- More missed deals / opportunity

- More “someday” that never comes

If you're preaching ROI and COI when you’re closing - start applying it to yourself.

Prospects can "smell" disbelief, and closers that are not aligned with the what they're peddling. And they'll won't buy - PERIOD.

2 comments

skool.com/elite-remote-closers-network-3228

High-level training, OFFER ACCESS, tools, and community for remote closers serious about mastering high-ticket sales and building real freedom.

Leaderboard (30-day)