Blunt. Gruff. In-your-face...
Yep, that's me ... The āassholeā coach.
Iād rather be called an asshole than watch you drown in your own excuses.
And honestly? Iām fine with that.
Because the world is drowning in soft, sugar-coated bullshit⦠and I refuse to add to the pile.
I shoot extremely straight.
I donāt coddle.
I donāt babysit.
And I donāt hand out 'participation trophies.'
Here's the part most people miss - and itās the part that actually f*cking matters:
I give a shit - more than you know.
You may hear my tone and think Iām being harsh.
But when I talk to you, Iām invested.
I give a shit enough to say the thing everyone else avoids.
I care enough to not give into your BS when itās uncomfortable.
I care enough to push you harder than you push yourself.
Thatās not cruelty.
Thatās commitment.
I empathize with your struggles - I've been there - the fear, the frustration, the pressure, the limiting beliefs.
I know first-hand what it feels like to rebuild your life from a place most people never come back from.
But I donāt sympathize, because sympathy keeps you stuck.
Empathy moves you forward.
And in this business - in any business - if you donāt genuinely care about the person on the other side of the call⦠you will never succeed.
People donāt buy from robots.
They donāt buy from parrots reading scripts.
They buy from someone who actually listens, who understands their reality,
who sees them and hears them.
Someone who has the backbone to lead them out of the hole theyāre in.
If you think my bluntness is the point, youāre missing it.
The point is that underneath all of it, everything I say, everything I teach, everything I push you toward⦠comes from giving a damn.
And if you can combine that - straight truth + genuine care - youāll be unstoppable in sales, business, and life.
So, if I come across as kinda of an a$$hole...
Good.
It means Iām not bullshitting you.
It means I care enough to tell you the truth youāve been avoiding.
And if youāre here reading this?
Youāre strong enough to hear it.
LFG!!
GC