Sales is about doing what you say.You're going to do. Throughout the process, be honest, follow-up on your commitments.Have a process to stay in touch and culture leads. Not every place is going to buy today , but they may in the future. Treat every lead as valuable. Stay way from manipulating the quick sale. It will come back to haunt you. Conversely , if done properly and cultured on the backside , a true sale will generate referrals. These folks will become your advocates and lead to future sales. There's no better lead than a referral , from a satisfied client. They will be your cheerleader. It's tough to get the ball rolling.But once you do , it's easier to keep it moving in a positive direction.