I am currently writing the content for this course and the goal is to have it up and running by March 4th. If you want to be notified as soon as it's live, just type EMAIL below and I'll add you to the list! This is something that most agents miss in their marketing, mostly because they aren't entirely sure what to send, when to send it and who to send it to. Yes, there is a science to this and I'm going to teach you the operating system you will need to be successful with this platform! K

A coaching client of mine needed landing pages on her site so she could start running Google ads. I took her website, dropped it into Claude (an AI tool similar to ChatGPT but built for actually building things), and asked it to create a landing page. No detailed instructions. No design specs. 10 minutes later, it came back with something I'd normally expect from a developer who bills by the hour. But here's what really got me: That's just the start of what this thing can do for your business: - Build landing pages, lead capture forms, and even full websites without hiring a developer or learning code - Map out your entire client pipeline from first contact to close, then build systems to manage it - Stop paying a VA, copywriter, or web developer for things you can now do yourself in minutes I've been in the AI space for a while now, and after switching from ChatGPT to Claude, I can tell you, this is next level. It doesn't just give you ideas. It builds the thing. I'm putting together a webinar in the next week to walk you through exactly how to use Claude in your real estate business. Landing pages, workflows, content, all of it…live. Want in? Just reply with 'CLAUDE' and I'll make sure you're on the list. Keep Grinding, Kelley

I had a conversation with a coaching client yesterday about getting 'back to basics'. This might be something that we tell ourselves when we are in a slump. Or maybe you've heard it from an internet guru recently. But what does that really mean? What ARE the basics? What ARE the fundamentals? If I were to say that to you, what would you automatically assume you needed to do? Pick up the phone? Send text messages? Send out emails? Maybe all of the above. To be honest, that sounds more like a shotgun blast approach and less measured and strategized than it should be. Here is what the basics means to me. Visibility. Visibility means your name showing up on your clients phone when you call or in a text message or an email or in their social threads. It means your name showing up on the front of an envelope, or you physically showing up on their doorstep. It means you need to get back in front of the people you've maybe been ignoring the last couple of years with a strategy that is going to get the ball rolling again. So let's chunk it down…if I tell you to pick up the phone and make some calls, what does the strategy look like? - Who are we calling and why? - When are we calling them? - How often are we calling them? - What do we say to them WHEN we call? - What do we want the outcome to be? If I said to email your clients, chunk it down… - What platform are we using to send the emails? - Who are we emailing and why? - When are we emailing them, days and times? - WHAT are we saying in the emails to get responses and engagement? - WHEN are we going to put this into action? - Getting 'Back to Basics' or the 'Fundamentals' will mean different things to different business owners. If you are stuck and need to turn things around, take a look at your business and understand what worked in the past. Examine what you did. Write it down. Then work out a plan to deploy it consistently in your business and watch things turn around.