Talking creatives that win and how to design them. what took stacks work and what dont.

We have had difficulty getting the GMV MAX off the ground at a sustainable ROI. We've had 4 creators on a retainer producing ~120 videos over the past 30 days on top of sending out samples which altogether added up to 460 videos loaded into GMV MAX. The challenge is we need to be at ROI 1.8 to break even on the 1st order but even when we set the target ROI at 1.2, the campaign struggles to deliver - getting 1-2 orders every couple of days or nothing at all. When we set it to MAX DELIVERY, the ROI drops to 0.2 initially and gradually goes up to 0.7 over 14 days. After increasing the budget, it again drops to 0.2 which is not really sustainable. Any idea how we can improve the ROI or if this is to be expected for some time?

Hi, yesterday I was talking to Brian and he recommended running single keyword campaigns on TikTok, which I believe are search ads. However, I noticed that these are not yet available in Mexico. These are the options I currently have, including GMV MAX (see attached screenshot). I’m currently running GMV MAX campaigns, but the ROI has been very low. Given the limitations in Mexico, what campaign options would you recommend? Thank you very much! @Robb Green @Brian Kelsey

https://www.businessinsider.com/tiktok-shop-free-views-fading-for-sellers-2025-6

GM! Has anyone heard of or worked with Monster agency? Any feedback? Any recommendations for an agency to help scale and optimize TikTok ads? It feels like despite having a regular stream of awesome content from our new and past creators we can't seem to regain scale and growth momentum we had prior to April unless we spend a ton on GMV ads with poor ROI. Would be great to hear your thoughts and observations you have with your brands. Thanks