What Have You Accepted as “Normal” in Your Content?

I’m questioning some things I used to accept as normal in content marketing.

Posting without knowing where the post should move someone.

Getting likes but no conversations.

Creating pretty graphics that nobody stops for.

Sending messages without tracking what actually turns into a real conversation.

I don’t want to normalize activity that isn’t creating movement.

What’s one thing in your content or social strategy that you’ve decided is no longer “good enough”?