FACEBOOK ALGORITHM · The Social Growth Skool

FACEBOOK ALGORITHM

Facebook's engagement algorithm gives more weight to meaningful interactions, and comments with three words or more are considered more valuable than shorter comments.

Here’s how the point system generally works for Facebook monetization and engagement ranking:

Likes & Reactions – Low value (1 point)

Short Comments ( words, emojis, stickers) – Low value (1-2 points)

Meaningful Comments (3+ words) – Higher value (3+ points)

Replies to Comments – Even higher value (4+ points)

Shares – Very high value (5+ points) Saves (When users save your post to view later) – Top-tier engagement

Facebook prioritizes posts with meaningful engagement (i.e., longer comments and conversations) over passive reactions.

To increase visibility and boost monetization potential, encourage discussions by asking open-ended questions or engaging with comments to spark more replies.

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