FOMO = Fear Of Missing Out
It's the driving force for all sales. It's also a great way to help increase your sales. There's 4 different kinds of FOMO.
Scarcity FOMO - Only 3 spots left.
Urgency FOMO - Cart closes in 2 days. Sale ends Monday.
Exclusivity FOMO - Waitlist gets first dibs. VIP members get first dibs.
Inclusivity FOMO - Showcase of who's in already.
Do you currently use FOMO in your marketing?