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Dumpster Branding
I know this topic has been covered before, but I thought I would share my personal perspective and noticeable differences we have felt by changing the color and branding. •Sorry this went longer than I expected. I’m sure like most we didn’t know anything about the dumpster business before jumping in. We were lucky enough to get ahold of a lightly used trailer and 5 dumpsters that were all black. Not giving it a thought we placed our freshly made logo on them. Quickly identifying that that wasn’t enough. Our logo design doesn’t have our contact info so we added block letters saying Rent Me and our phone number. We thought it was great. We heard people saying that they saw us but most of them already knew us. We kept adding a few more dumpsters and slowly getting them lettered up to look the same just keeping them moving was our focus. We all are very proud of what we’ve achieved no matter what our size is. We normally don’t look at ourselves from the outside looking in but we know what is seen from our accountability mirror right. I found myself thinking that it’s not too dirty, it’s just a little bit of rust. I know I’m not the only one. Historically thinking, did any one of us ever think we would say out loud “man that’s a good looking dumpster” Nope! But I bet you have now. 😂 influencers like @Joseph Maxey keep stepping up and pushing their branding over the top and looking damn good as they do I must say. I had an opportunity to do just that for Freedom Dumpsters Va this year. We were facing a total overhaul and I couldn’t see a better time to do so. We did a color change and a logo overhaul without changing the logo. Our yard location hasn’t changed but our dumpsters went from black to blue and we incorporated what we call the bullet on the front leading edge of each side. The new blue pops and the white background makes our logo stand out proud. After a very nerve-racking period getting through the change I don’t regret anything. Don’t be afraid to paint your top rails or make your dumpsters two tone. Stand out in the sea of other dumpsters. Little things really do make a difference.
Dumpster Branding
🚨 Marketing Strategies - FREE RESOURCES
What are some of the best FREE strategies you have found for advertising your business? I'll compile a list with information from the best comments. Comment below with the name of the platform and strategy you are using to acquire attention and customers. Resources: 🚀 Instagram / Facebook / Threads Crossposting - I post 5-60 second video clips daily showing various things from drop off and pick up, to maintenance and daily tasks. People like to connect with people they know, and if you show yourself in the content you will 2x-3x the power of each reel. Most of them I mute the audio and post it with some of the included music. 1 Post to Instagram can be cross posted (with linked account) to 3 different social platforms + your story. Thats FOUR places for a potential customer to see your content. Great for a brand builder. BONUS Points if you can tag another company or do a local business collaboration of some sort. -Joe Maxey 🚀 When I'm slow ill drive the truck to run errands. If I need something from Home Depot instead of taking my 1 ton and trailer I'll take the Peterbilt and a dumpster and head to Home Depot. On the flip side you need your rig to be highly noticeable. Pictured below is my new rig. - Tim Wand 🚀 Boots on the ground, cards or door hangers in hand. Gotta talk to people! -Candice Engel
🚨 Marketing Strategies - FREE RESOURCES
🎢 How is business in your local area?
I keep hearing that people have been dead, and that's not JUST in the dumpster industry. I've heard it from a very well established tile installer. I heard it from a buddy of mine who repairs sprinkler systems. I just read a post about issues with getting paid at another mans storage lot. How are things looking for you in your local market? Are you experiencing a slow down? Is it business as usual? Slammed as can be? If you're slow; what has been your primary focus for digging yourself out of the hole? If you're slammed; what has been the greatest driver of growth and success? Personally I'm in a weird spot. Year over year I'm crushing it, but if you look at 2025 as a whole, this has been my worst month BY FAR. So it's hard to say what's going on in the world based on my experience. Let's hear from you guys on what you're seeing!
🎢 How is business in your local area?
💰 100M Dollar Leads, Offers, and Money Models - Weekly Collaborative Education
Good Morning Beautiful People, I'm considering doing a weekly collaborative study of the 100M Dollar Series. I have all three of the primary books + the specialty playbooks in my library, as well as plenty of physical copy codes to send out for the 100M Money Models books. I can do a file share for the Playbooks, and the regular books have free audio books available as well as physical copies being easy to obtain on Amazon and such. If you join you would receive a FREE physical copy of $100M Dollar Money Models by Alex Hormozi, as well as digital links and copies to the other books in the series. In my mind I see the format going something like this: 🎯 Predetermined section to be covered so we can read/listen to segment in advance. 🎯 Virtual Meet Up on _______ day of the week at ______ time. 🎯 Collaborative conversations around the topic and how to implement in our business. 🎯 Archived videos of the joint video conference call so you can catch up if you miss a week. 🎯 Weekly accountability and how to advance your marketing strategies. This would likely go on for 6-12 months on a weekly bases. My intension is NOT to be teaching. It is to be organizing and collaborating. I am not some master who can solve all your problems. I do know a thing or two and may be able to help, but I would love to learn from those willing to share their experiences as well. This would likely require some level of financial contribution. I don't have an exact figure yet, but it would be very minimal. Basically just enough to make it worth my energy and resource's to organize. I also feel like some amount of skin in the game would help keep people accountable and coming back which is valuable in it's own right. I'm also entertaining the idea of making it a paid course, but if you meet the groups predetermined metrics throughout the time to run it we'd refund your money. I want people who WANT to grow, who NEED accountability, and who will IMPLEMENT and SHARE their experiences with the group. If you can book 1 more dumpster due to the knowledge we learn and share together then it would faaaaaaaaar exceed the cost to join.
💰 100M Dollar Leads, Offers, and Money Models - Weekly Collaborative Education
🎓 2025 Industry Benchmark Report from Docket
So here is something I thought that was really cool Docket released this week. https://www.yourdocket.com/docket-benchmark-report/ This is what they're calling the Industry Benchmark Report. Basically they have scrubbed the data from their user base and compiled a bunch of statistics for things like size, price, and overages. They have them broken down by region, so you can see things like: What is the most popular size in the Midwest or what was the average price of a 20 yard dumpster in the South East. Want to know the average length of service period? They have that too. Really cool stuff as far as I'm concerned. If you'd like your own copy for FREE, click the link above.
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🎓 2025 Industry Benchmark Report from Docket
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The Dumpster Runners Network
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Where the roll off dumpster community learns to grow and develop their brands and marketing strategies.
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