Dumpster Branding
I know this topic has been covered before, but I thought I would share my personal perspective and noticeable differences we have felt by changing the color and branding.
•Sorry this went longer than I expected.
I’m sure like most we didn’t know anything about the dumpster business before jumping in. We were lucky enough to get ahold of a lightly used trailer and 5 dumpsters that were all black. Not giving it a thought we placed our freshly made logo on them. Quickly identifying that that wasn’t enough. Our logo design doesn’t have our contact info so we added block letters saying Rent Me and our phone number. We thought it was great. We heard people saying that they saw us but most of them already knew us. We kept adding a few more dumpsters and slowly getting them lettered up to look the same just keeping them moving was our focus. We all are very proud of what we’ve achieved no matter what our size is. We normally don’t look at ourselves from the outside looking in but we know what is seen from our accountability mirror right. I found myself thinking that it’s not too dirty, it’s just a little bit of rust. I know I’m not the only one. Historically thinking, did any one of us ever think we would say out loud “man that’s a good looking dumpster” Nope! But I bet you have now. 😂 influencers like keep stepping up and pushing their branding over the top and looking damn good as they do I must say. I had an opportunity to do just that for Freedom Dumpsters Va this year. We were facing a total overhaul and I couldn’t see a better time to do so. We did a color change and a logo overhaul without changing the logo. Our yard location hasn’t changed but our dumpsters went from black to blue and we incorporated what we call the bullet on the front leading edge of each side. The new blue pops and the white background makes our logo stand out proud.
After a very nerve-racking period getting through the change I don’t regret anything. Don’t be afraid to paint your top rails or make your dumpsters two tone. Stand out in the sea of other dumpsters. Little things really do make a difference.
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Dumpster Branding
skool.com/dumpsters
Where the roll off dumpster community learns to grow and develop their brands and marketing strategies.
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