Jan '25 • General discussion
DON'T BUY THE SHINY THING...
A majority of the time when a coach is slinging you some new shiny mechanism
It means that mechanism is almost at it's drop off point and the coach is already on to the next one
It happens so often:
Using YT Videos to sell you on TikTok
Using Ads to sell you on organic etc.
The play works, but this is the issue with buying into new shiny things
They work... for a while, and then the next thing will work for a while to
But... if your business is built on:
Creating Meaningful Content
Having REAL Conversations with prospects
Demonstrating your competence through long-form
Getting on calls/dms with Ideal clients
And delivering a good service
You won't be chasing the next thing
And you'll always be winning...
Fundamentals > Fancy... always
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DON'T BUY THE SHINY THING...
skool.com/dmsales
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