"Cold DM is dead. Everybody's inbox is full now. The game changed." Maybe? Check out the picture for a sec. Two signs. Which one sticks with you? Don't think about it. Just answer. Which one pulls you IN? Nobody picks the first one. And technically, the first one is the better sign. It tells you exactly what it is, even the price. It's honest, it's clear... there's nothing wrong with it. It's 100% rational. The second one, though... That one is pure emotion. It doesn't pitch you anything. It asks you something first, and you can't help but answer it in your own head. ...how long HAS it been? Sign one is about him. His flowers, his price. Him, him, him. Sign two is about YOU. "Me, me, me." That's the whole thing right there, dude. Your offer may be yours... but their attention is about them. >> Bad outreach is all about you. Good outreach is all about them. And your cold DM is sign one. "I help dentists get more patients with SEO." mmkay... That's your flowers and your price, shouted at a guy doing 60. Now here's the part everybody skips. The fix is not waving sign two in front of EVERY person. Not everyone has a mom. Or likes theirs. It's going and finding the guy who is ALREADY carrying the problem. Not the dentist shopping for SEO today, because he doesn't exist. The one with two chairs sitting empty every Thursday and a hygienist to pay on Friday. You don't create that problem. You pick people who already have it. Right person + right problem. Then you open with something they answer in their own head. Stranger → conversation Conversation → agreed problem Agreed problem → THEN you offer That's the missing step: diagnose first. That's it. Cold DM works fine. It just can't be about you. 👉 So which sign have you been holding? Drop one of your last cold DMs below. No cleaning it up first lol

What's your preference for sales conversations? How do you manage the conversation.?

I just noticed that there's been no action in here for many days. @Leandro Langeani, is all okay?

One of my gripes about Skool is that it doesn't have a website link in your bio. Incredible to me. Please can y'all put your website links in your bios so I can learn more about you? Alternatively, share them here. I'll go first: https://embodyart.com (my web and brand design business) https://colormaiden.com (chic custom rugs that sneakily feature your pet) https://ivegotaspreadsheetforthat.com (inexpensive spreadsheets that are life-changing) (pic is me on one of my rug designs)

A quick note for the people who showed up to the Leads While You Sleep auction You bid and I promised delivery. It's finally here! Leads While You Sleep 101 is now live in the Classroom: https://www.skool.com/dmsales/classroom/9080c12a Four lessons. 10-15 minutes total. No fluff. Here's what's inside: -The core LWYS framework (why it works when everything else feels like chasing) -2 copy-paste prompts you can drop into your outreach today — no customization needed, just paste and go -The 72-hour challenge: one action, three days, real data on whether LWYS fits your pipeline This isn't a course you need to "get through." Lesson 1 is 2 minutes and already gives you something to test. Start there. Come back and lemme know you did it.