Today's topic is something every Etsy seller should be aware of.
Starting today, June 9, 2026, a New York law requires disclosures when advertisements use AI-generated "synthetic performers" (AI-created people or models). This applies to advertising shown to New York audiences, even if the seller is located elsewhere.
For Etsy sellers, this has sparked a lot of discussion about AI-generated mockups, especially those featuring realistic AI models wearing or holding products.
Let's Talk About It
- Do you use AI-generated mockups in your listings?
- Do you think AI-generated models should be disclosed?
- Would seeing an "AI Generated" label affect your buying decision?
- Do you prefer real product photos, AI mockups, or a combination of both?
Transparency builds trust, and this is likely a topic we'll be hearing much more about as AI continues to grow.
Drop your thoughts below! 👇