Feb 16 • YouTube Strategies
YouTube - Thumbnail basics for beginners
💥 CLEAR
Ask:
• What is this video about
• Is that idea obvious
• Can someone understand it in one second
If YES:
• The message is simple
• The subject is clear
• The idea is instant
If NO:
• Remove extra elements
• Remove extra ideas
• Focus on one message
Now test it small:
• Shrink it to phone size
• Look quickly
Question:
• Do I still understand it instantly
If NO
It is not clear
💥 POP
Ask:
• Does the subject jump out
• Or does it blend into the background
If YES:
• The subject stands forward
• The words are easy to read
• The contrast is strong
If NO:
• Increase contrast
• Make the subject bigger
• Use bold readable words
Check:
• Light on dark
• Dark on light
• Clear separation
If it does not stand out
It will not get noticed
💥 CURIOUS
Ask:
• Why would someone click this
• What result is being promised
• What question is being created
If YES:
• There is emotion
• There is tension
• There is a clear benefit
If NO:
• Add a stronger reaction
• Add a clearer outcome
• Add a stronger reason
No reason
No click
💥 KEEP IT SIMPLE
Ask:
• Do I have more than four words
• Is there more than one main focus
• Are there small details that distract
If YES:
• Reduce to three or four words
• Remove extra elements
• Remove small unreadable details
If NO:
• Keep it clean
• Keep it focused
Remember:
Most people see it small
• On a phone
• On a crowded screen
If the idea gets lost
It will not get clicked
💥 FINAL FILTER
Ask:
• Is it clear
• Does it pop
• Is it curious
If YES:
• Upload it
If NO:
• Fix the weak area
• Test again
• Then publish
Clear, Pop, Curious
That is the rule.
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YouTube - Thumbnail basics for beginners
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