💥 Your videos are not building trust yet
• If you own a business, your videos cannot just give tips
• Tips help people learn
• Trust makes people come back
• Trust makes people believe you
• Trust makes people want to work with you
💥 The real problem
• You may be posting videos
• But people may not feel close to you yet.
• They may not know what you stand for.
• They may not know why they should trust you.
• They may not know why you are different.
💥 What your video needs
• Show that you understand their problem
• Say what they are already thinking
• Explain why they feel stuck
• Give them one clear idea
• Let them feel your point of view
💥 Do not just teach
• Teach with a reason
• Teach with a clear point
• Teach like you care
• Teach like you are talking to one person
• Do not sound like everyone else
💥 The goal
• The goal is not just views
• The goal is trust
• Trust makes people watch again
• Trust makes people remember you
• Trust makes your content work