22d • AI
Why AI-driven creative is failing and how to fix it
“AI slop” was named 2025’s word of the year by Merriam-Webster. Consumers are clearly hyperaware of the overuse of generative technologies and are increasingly allergic to it, especially when it degrades their experience. The artistic community has seen some of the strongest backlash and brands considering generative AI in creative should proceed with care.https://martech.org/why-ai-driven-creative-is-failing-and-how-to-fix-it/
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Why AI-driven creative is failing and how to fix it
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