13d • The Weekly Stack
Wednesday Question of the Week
Most of us have heard "just niche down" so many times it's lost all meaning.
But the operators who are actually commanding premium rates and turning down bad-fit clients almost always have a tighter positioning than everyone else in the room.
Here's where it gets complicated though, too broad and you're competing on price, invisible in a crowded market, saying yes to everything and building nothing scalable.
Too narrow and you're terrified of leaving money on the table, limiting your referral surface area, and one industry downturn away from a very bad quarter.
The real issue isn't whether to niche. It's how you made the decision and whether it actually pays off.
So here's this week's question: If you had to rebuild your agency's positioning from scratch today, knowing what you know now about your best clients, your worst engagements, and where AI is reshaping buyer expectations would you go narrower, broader, or completely reframe the angle you compete on, and what would drive that decision?
Drop your thinking below. Especially curious to hear from anyone who's made a major positioning shift in the last 12 months or is considering making a shift.
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Wednesday Question of the Week
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