๐ฅ
3d โข The Weekly Stack
TATT: T๐ต๐ฒ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ฅ๐ฒ๐พ๐๐ฒ๐๐ ๐ฆ๐๐๐๐ฒ๐บ ๐ง๐ต๐ฎ๐ ๐๐ฎ๐ฟ๐ป๐ ๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐๐ ๐ฎ ๐ ๐ผ๐ป๐๐ต ๐ผ๐ป ๐ญ๐ฌ ๐ ๐ถ๐ป๐๐๐ฒ๐ ๐ฎ ๐ช๐ฒ๐ฒ๐ธ
Alright, DE fam. Grab your coffee.
This one's long because I want you to build it for one client this week, not agree with me and forget it by Wednesday.
๐๐จ๐๐๐ฒ'๐ฌ ๐ญ๐๐๐ญ๐ข๐: a review request system for a local client, built on one text, one QR card, and one follow-up, running on about 10 minutes of your week once it's wired.
Right now your client has 11 reviews, nine of them from two years ago, and he's losing the 9 PM emergency call to a competitor with 140. Let's fix that.
๐๐ถ๐ฟ๐๐, ๐๐ฒ๐'๐ ๐๐ถ๐น๐น ๐ฎ ๐๐ฎ๐ฑ ๐๐๐๐๐บ๐ฝ๐๐ถ๐ผ๐ป
The assumption is that reviews are a persuasion problem.
They're not. They're a timing problem.
Your client's customers are willing. The guy whose water heater got replaced on a Saturday night would gladly say something nice about it. He just isn't going to open Google three days later, search the business name, scroll past the ads, and write a paragraph. Not because he doesn't like your client. Because the moment passed.
So here's the bad version, and most local businesses are running it:
- A "Review us on Google!" line in the email footer.
- A sticker on the counter.
- The owner telling his techs to "ask for reviews" with no script, no link, and no trigger.
None of that is a system. That's a wish with a logo on it.
And here's the second bad version, which is worse, because agency owners are the ones selling it.
It's called review gating. You survey every customer first. Happy ones get routed to Google. Unhappy ones land on a private form that never leaves your inbox. Looks clever. Prints five stars.
It also breaks Google's written policy, which says merchants may not "discourage or prohibit negative reviews, or selectively solicit positive reviews from customers."
And since August 2024 it stands in front of a federal rule. The FTC's final rule on fake reviews bans suppressing negative reviews through groundless threats, bans compensation conditioned on a review carrying a particular sentiment whether you say it or imply it, and lets the FTC seek civil penalties against knowing violators.
Read that again, because a lot of the "reputation management" sold in this space is the thing that rule describes. You don't need gating, and Step 5 shows you why the honest version performs better anyway.
๐ช๐ต๐ ๐ง๐ต๐ถ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ฌ๐ผ๐๐ฟ ๐๐ด๐ฒ๐ป๐ฐ๐
Two numbers. His, then yours.
His first. Say he's a plumber sitting at 11 reviews and 3.9 stars, and the shop across town is at 140 and 4.7. When somebody searches water heater repair at 9 PM on a Sunday, that gap is the entire decision. The review count is the storefront now.
Now yours. Run your own math and swap my numbers for yours.
Say you charge $250 a month for review management on top of a $1,000 retainer. Build time is two hours, once, then 10 minutes a week to read the new reviews and write the replies.
Ten clients on that is $2,500 a month for roughly 7 hours of work. Best hourly rate on your whole menu, and the easiest thing you sell, because the client can count the result himself.
Here's the part that should make you pause.
This is also the deliverable that saves retainers. Rankings move slowly and a client can't see them. Reviews show up on his phone with his customer's name attached. Five of those a month and he stops asking what he's paying you for.
๐ฆ๐๐ฒ๐ฝ ๐ญ: ๐ฃ๐๐น๐น ๐๐ต๐ฒ ๐๐ถ๐ป๐ธ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ค๐ฅ ๐๐ผ๐ฑ๐ฒ. ๐๐ถ๐ณ๐๐ฒ๐ฒ๐ป ๐ ๐ถ๐ป๐๐๐ฒ๐, ๐ก๐ผ ๐๐ผ๐๐.
Google hands you both, free. In the client's Business Profile, on a computer:
- Click ๐๐๐๐ ๐๐๐ฏ๐ข๐๐ฐ๐ฌ.
- Click ๐๐๐ญ ๐ฆ๐จ๐ซ๐ ๐ซ๐๐ฏ๐ข๐๐ฐ๐ฌ, the share icon.
- Copy the review link with the copy icon.
- Right-click the QR code and save the image.
Two notes. The QR code only generates in a computer browser, not on a phone, so do this at your desk. And use Google's own link rather than one you build, because it drops the customer straight on the review box instead of the profile page.
Save both in the client folder. That's what everything else runs on.
๐ฆ๐๐ฒ๐ฝ ๐ฎ: ๐ฃ๐ถ๐ฐ๐ธ ๐๐ต๐ฒ ๐ข๐ป๐ฒ ๐ ๐ผ๐บ๐ฒ๐ป๐
This is the decision that makes or breaks the system. Not the copy. The moment.
You want the point where the customer is happiest and the job is unmistakably finished. For most local businesses that's inside an hour of completion, while the truck is still in the driveway.
Write it down as one sentence, in his language:
- HVAC: when the tech closes the invoice in the field.
- Roofer: the day the final inspection passes, not the day the crew leaves.
- Restaurant: never by text. Table card and receipt only, because you have no consent to text anybody.
The test: could the customer answer "how did it go" in one word, right now? If yes, that's the moment. If he's still waiting on something, it isn't, and asking anyway is how you earn a three-star review you deserved.
One moment per client. Not three. Three means nobody owns it.
๐ฆ๐๐ฒ๐ฝ ๐ฏ: ๐ช๐ฟ๐ถ๐๐ฒ ๐๐ต๐ฒ ๐ง๐ฒ๐
๐ & ๐ญ๐ก๐ ๐๐ฆ๐๐ข๐ฅ, ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฒ๐ฝ ๐๐ ๐ฆ๐ต๐ผ๐ฟ๐
Here's the ask, verbatim. Two versions.
"๐๐ช {๐ฏ๐ข๐ฎ๐ฆ}, ๐ช๐ต'๐ด ๐๐ช๐ฌ๐ฆ ๐ข๐ต ๐๐ข๐ณ๐ฎ๐ฆ๐ญ ๐๐ญ๐ถ๐ฎ๐ฃ๐ช๐ฏ๐จ. ๐๐ฉ๐ข๐ฏ๐ฌ๐ด ๐ง๐ฐ๐ณ ๐ฉ๐ข๐ท๐ช๐ฏ๐จ ๐ถ๐ด ๐ฐ๐ถ๐ต ๐ต๐ฐ๐ฅ๐ข๐บ. ๐๐ง ๐ธ๐ฆ ๐ฅ๐ช๐ฅ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ, ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐บ๐ฐ๐ถ ๐ฎ๐ช๐ฏ๐ฅ ๐ญ๐ฆ๐ข๐ท๐ช๐ฏ๐จ ๐ข ๐ฒ๐ถ๐ช๐ค๐ฌ ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ? ๐๐ข๐ฌ๐ฆ๐ด ๐ข๐ฃ๐ฐ๐ถ๐ต 30 ๐ด๐ฆ๐ค๐ฐ๐ฏ๐ฅ๐ด: [๐ญ๐ช๐ฏ๐ฌ]"
Shorter version, for customers who barely text:
"๐๐ฉ๐ข๐ฏ๐ฌ๐ด ๐ข๐จ๐ข๐ช๐ฏ, {๐ฏ๐ข๐ฎ๐ฆ}. ๐๐ช๐ฏ๐ฅ ๐ญ๐ฆ๐ข๐ท๐ช๐ฏ๐จ ๐ถ๐ด ๐ข ๐ฒ๐ถ๐ช๐ค๐ฌ ๐๐ฐ๐ฐ๐จ๐ญ๐ฆ ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ? [๐ญ๐ช๐ฏ๐ฌ] ๐๐ช๐ฌ๐ฆ, ๐๐ข๐ณ๐ฎ๐ฆ๐ญ ๐๐ญ๐ถ๐ฎ๐ฃ๐ช๐ฏ๐จ"
Every rule inside those matters:
- ๐ ๐ก๐ฎ๐ฆ๐๐ง ๐ง๐๐ฆ๐. "Mike" asks. "Carmel Plumbing" doesn't. People do favors for people.
- ๐๐ง๐ ๐ฅ๐ข๐ง๐ค, ๐ง๐จ๐ญ๐ก๐ข๐ง๐ ๐๐ฅ๐ฌ๐. No "and follow us on Facebook." Two asks is zero asks.
- ๐ ๐ญ๐ข๐ฆ๐ ๐๐ฌ๐ญ๐ข๐ฆ๐๐ญ๐. "30 seconds" kills the only real objection.
- ๐๐๐ซ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐ญ๐จ ๐ฌ๐๐ฒ ๐ง๐จ. "If we did right by you" is the ethical spine of the whole thing. You want an honest review, not a good one.
- ๐ ๐ง๐ฎ๐ฆ๐๐๐ซ ๐ก๐ ๐ซ๐๐๐จ๐ ๐ง๐ข๐ณ๐๐ฌ. The business line his customers already called, not a random long code.
Hard rules, no exceptions:
- Never offer anything for a review. No discount, no gift card, no drawing, no "$10 off your next service." Google treats incentivized reviews as prohibited fake engagement, and the FTC rule reaches compensation tied to sentiment, stated or implied.
- Never let the client set his staff a review quota. Google names "merchants requesting that staff solicit a certain number of reviews" as a violation, in those words.
- Texting customers takes consent and an opt-out. If you can't point at the line on his intake form, fix that before you send one message.
๐ฆ๐๐ฒ๐ฝ ๐ฐ: ๐ฃ๐ฟ๐ถ๐ป๐ ๐๐ต๐ฒ ๐๐ฎ๐ฟ๐ฑ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐ฎ๐ป๐ฑ๐ ๐ง๐ต๐ฎ๐ ๐๐ฟ๐ฒ๐ป'๐ ๐๐ผ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ ๐ฃ๐ต๐ผ๐ป๐ฒ
Plenty of customers won't act on a text while standing in a kitchen with a wet floor. The card catches them.
One side. Five elements:
1. The QR code, big. An inch and a half, minimum.
2. "Scan to leave us a review."
3. "It takes 30 seconds."
4. The business name and logo.
5. Nothing else. No hours, no service list, no second code.
A box of 250 at any print shop is pocket change. Stack them in every truck, at the front desk, and in the invoice folder. The tech hands one over as he closes out and says one line: "If you've got a second, that code is our reviews. It really helps us."
That's the entire training. Don't write a script longer than the job.
๐ฆ๐๐ฒ๐ฝ ๐ฑ: ๐ ๐๐ผ๐น๐น๐ผ๐-๐จ๐ฝ ๐๐ฆ๐๐ข๐ฅ๐ฌ, ๐ง๐ต๐ฟ๐ฒ๐ฒ ๐๐ฎ๐๐ ๐๐ฎ๐๐ฒ๐ฟ ๐๐ง๐ ๐ ๐๐๐ฒ๐ฌ ๐ฅ๐๐ญ๐๐ซ, ๐ง๐ต๐ฒ๐ป ๐ฆ๐๐ผ๐ฝ
Plenty of people mean to leave a review and forget. One reminder brings a chunk of them back. Two turns your client into the guy who nags.
"๐๐ฆ๐บ {๐ฏ๐ข๐ฎ๐ฆ}, ๐๐ช๐ฌ๐ฆ ๐ข๐จ๐ข๐ช๐ฏ ๐ข๐ต ๐๐ข๐ณ๐ฎ๐ฆ๐ญ ๐๐ญ๐ถ๐ฎ๐ฃ๐ช๐ฏ๐จ. ๐๐ฐ ๐ธ๐ฐ๐ณ๐ณ๐ช๐ฆ๐ด ๐ช๐ง ๐บ๐ฐ๐ถ'๐ณ๐ฆ ๐ฃ๐ถ๐ด๐บ. ๐๐ง ๐บ๐ฐ๐ถ'๐ท๐ฆ ๐จ๐ฐ๐ต ๐ข ๐ด๐ฆ๐ค๐ฐ๐ฏ๐ฅ ๐ง๐ฐ๐ณ ๐ข ๐ฒ๐ถ๐ช๐ค๐ฌ ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ, ๐ฉ๐ฆ๐ณ๐ฆ'๐ด ๐ต๐ฉ๐ฆ ๐ญ๐ช๐ฏ๐ฌ: [๐ญ๐ช๐ฏ๐ฌ]"
Rules for the follow-up:
- Three days after the first ask. Not the next morning, not two weeks later.
- Two follow-ups, ever, per job.
- It stops the second he replies, reviews, or asks you to quit.
- None at all if the first text got a complaint back. That's a service call now, not a review ask.
And here's why honest beats gating. Ask everybody, do good work, and you land around a 4.7 with a couple of threes in it. That reads real. Sixty reviews at a flawless 5.0 reads bought, and buyers can smell it.
If the work isn't good, this system tells you inside 30 days. That's not a flaw in the system.
๐ฆ๐๐ฒ๐ฝ ๐ฒ: ๐ช๐ถ๐ฟ๐ฒ ๐๐ ๐๐ผ ๐ฎ ๐ง๐ฟ๐ถ๐ด๐ด๐ฒ๐ฟ ๐ฆ๐ผ ๐ก๐ผ๐ฏ๐ผ๐ฑ๐ ๐๐ฎ๐ ๐๐ผ ๐ฅ๐ฒ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ
This is the step almost everyone skips, and it decides whether you built a system or had a good week.
A review request that depends on a human remembering to send it runs for about 11 days.
Pick the version that matches his setup:
- ๐๐ ๐ก๐๐ฌ ๐ ๐๐๐. One workflow. Trigger is the status change that means done: invoice paid, appointment complete, stage moved to closed. Action one, send the text. Action two, wait three days. Action three, if no review, send the follow-up. Add the if-then that exits the moment the customer replies.
- ๐๐จ ๐๐๐, ๐๐ฎ๐ญ ๐ ๐ญ๐๐๐ก ๐ข๐ง ๐ญ๐ก๐ ๐๐ข๐๐ฅ๐. The card carries it, plus a daily habit: at 5 PM the office manager texts the day's finished jobs from a saved template. Five texts, four minutes.
- ๐๐จ๐๐จ๐๐ฒ ๐ญ๐ก๐๐ซ๐ ๐ฐ๐ข๐ฅ๐ฅ ๐๐จ ๐๐ข๐ญ๐ก๐๐ซ. You send them yourself, off the job list he already emails you. Two weeks of that is your proof when you sell him the CRM.
Build the workflow once, clone it per client. The second one takes 20 minutes.
๐ฆ๐๐ฒ๐ฝ ๐ณ: ๐ฅ๐ฒ๐ฝ๐น๐ ๐๐ผ ๐๐๐ฒ๐ฟ๐ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐๐ป๐๐ถ๐ฑ๐ฒ ๐ฐ๐ด ๐๐ผ๐๐ฟ๐
Google's own guidance says to reply, and to keep it short, personal, and timely. It also says keep promotions out of replies and never post a reviewer's private information. Three templates covers it.
๐
๐ข๐ฏ๐ ๐ฌ๐ญ๐๐ซ: "๐๐ฉ๐ข๐ฏ๐ฌ๐ด, {๐ฏ๐ข๐ฎ๐ฆ}. ๐๐ญ๐ข๐ฅ ๐ต๐ฉ๐ฆ ๐ธ๐ข๐ต๐ฆ๐ณ ๐ฉ๐ฆ๐ข๐ต๐ฆ๐ณ ๐ช๐ด ๐ด๐ฐ๐ณ๐ต๐ฆ๐ฅ. ๐๐ข๐ญ๐ญ ๐ถ๐ด ๐ข๐ฏ๐บ๐ต๐ช๐ฎ๐ฆ." ๐๐ฉ๐ช๐ณ๐ต๐บ ๐ด๐ฆ๐ค๐ฐ๐ฏ๐ฅ๐ด, ๐ง๐ช๐ณ๐ด๐ต ๐ฏ๐ข๐ฎ๐ฆ ๐ฐ๐ฏ๐ญ๐บ.
๐๐ก๐ซ๐๐ ๐ฌ๐ญ๐๐ซ: "๐๐ฉ๐ข๐ฏ๐ฌ๐ด ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ฉ๐ฐ๐ฏ๐ฆ๐ด๐ต ๐ง๐ฆ๐ฆ๐ฅ๐ฃ๐ข๐ค๐ฌ, {๐ฏ๐ข๐ฎ๐ฆ}. ๐ ๐ฐ๐ถ'๐ณ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ต๐ฉ๐ข๐ต ๐ธ๐ฆ ๐ณ๐ข๐ฏ ๐ญ๐ข๐ต๐ฆ ๐ฐ๐ฏ ๐ต๐ฉ๐ฆ ๐ช๐ฏ๐ด๐ต๐ข๐ญ๐ญ, ๐ข๐ฏ๐ฅ ๐ธ๐ฆ'๐ท๐ฆ ๐ค๐ฉ๐ข๐ฏ๐จ๐ฆ๐ฅ ๐ฉ๐ฐ๐ธ ๐ธ๐ฆ ๐ด๐ค๐ฉ๐ฆ๐ฅ๐ถ๐ญ๐ฆ ๐๐ข๐ต๐ถ๐ณ๐ฅ๐ข๐บ ๐ค๐ข๐ญ๐ญ๐ด ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ฐ๐ง ๐ช๐ต. ๐'๐ฅ ๐ญ๐ช๐ฌ๐ฆ ๐ต๐ฐ ๐ฎ๐ข๐ฌ๐ฆ ๐ช๐ต ๐ณ๐ช๐จ๐ฉ๐ต, ๐'๐ญ๐ญ ๐ณ๐ฆ๐ข๐ค๐ฉ ๐ฐ๐ถ๐ต ๐ต๐ฐ๐ฅ๐ข๐บ."
๐๐ง๐ ๐ฌ๐ญ๐๐ซ, ๐๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐ข๐ฌ ๐ญ๐ก๐ ๐จ๐ง๐ ๐ญ๐ก๐๐ญ ๐ฆ๐๐ญ๐ญ๐๐ซ๐ฌ: ๐ด๐ฉ๐ฐ๐ณ๐ต, ๐ฏ๐ฐ ๐ฆ๐น๐ค๐ถ๐ด๐ฆ๐ด, ๐ฏ๐ฐ ๐ญ๐ฆ๐จ๐ข๐ญ ๐ต๐ฉ๐ณ๐ฆ๐ข๐ต๐ด, ๐ฏ๐ฐ ๐ข๐ณ๐จ๐ถ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ง๐ข๐ค๐ต๐ด ๐ช๐ฏ ๐ฑ๐ถ๐ฃ๐ญ๐ช๐ค. ๐๐ค๐ฌ๐ฏ๐ฐ๐ธ๐ญ๐ฆ๐ฅ๐จ๐ฆ ๐ช๐ต, ๐ฏ๐ข๐ฎ๐ฆ ๐ต๐ฉ๐ฆ ๐ฐ๐ฏ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ ๐บ๐ฐ๐ถ'๐ณ๐ฆ ๐ฅ๐ฐ๐ช๐ฏ๐จ, ๐ฎ๐ฐ๐ท๐ฆ ๐ช๐ต ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ฑ๐ฉ๐ฐ๐ฏ๐ฆ. "๐'๐ฎ ๐ด๐ฐ๐ณ๐ณ๐บ, {๐ฏ๐ข๐ฎ๐ฆ}. ๐๐ฉ๐ข๐ต'๐ด ๐ฏ๐ฐ๐ต ๐ฉ๐ฐ๐ธ ๐ธ๐ฆ ๐ณ๐ถ๐ฏ ๐ซ๐ฐ๐ฃ๐ด. ๐'๐ฎ ๐ค๐ข๐ญ๐ญ๐ช๐ฏ๐จ ๐บ๐ฐ๐ถ ๐ต๐ฐ๐ฅ๐ข๐บ."
Never threaten a reviewer or pressure them into pulling a post. The FTC rule covers suppressing negative reviews through groundless threats and intimidation, and it's your client holding the profile.
Future customers don't read the one-star review. They read your answer under it.
And write down his review count and star average today, before you send a single text. That baseline is what you point at the month he asks whether this is working. Five a month is the target.
๐ง๐ต๐ฒ ๐ง๐ผ๐ผ๐น ๐ฆ๐๐ฎ๐ฐ๐ธ
You can run this entire thing today for the price of a box of cards.
Free and enough:
- ๐๐ก๐ ๐๐ฅ๐ข๐๐ง๐ญ'๐ฌ ๐๐จ๐จ๐ ๐ฅ๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ซ๐จ๐๐ข๐ฅ๐. The review link and the QR code, both in Step 1.
- ๐๐ข๐ฌ ๐๐ฑ๐ข๐ฌ๐ญ๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฉ๐ก๐จ๐ง๐. Texts sent by hand go out from a number his customers know.
- ๐ ๐ฉ๐ซ๐ข๐ง๐ญ ๐ฌ๐ก๐จ๐ฉ. Local or online, 250 cards, no software.
When you automate it:
- ๐๐จ๐๐ข๐ ๐ก๐๐๐ฏ๐๐ฅ. Starter $97 a month, Unlimited $297, Agency Pro $497, 14-day trial on all three. The Step 6 workflow is a 20-minute build, and one of the few things in that platform you can set up on day one without breaking something else.
When you outgrow the DIY version:
- ๐๐๐ญ๐ก๐๐ซ๐๐ฉ. $99 a month for one location, or $60 per location per month on the multi-location plan, which starts at two locations. 20 percent off annual billing, 14-day trial. Listings Hub is another $40 per location.
- ๐๐จ๐๐ข๐ฎ๐ฆ and ๐๐ข๐ซ๐๐๐ฒ๐ publish no prices at all. You sit through a sales call to get one, and for a room running 3 to 10 local clients that's usually a quote you don't want.
๐๐๐ซ๐ข๐๐ฒ ๐ฉ๐ซ๐ข๐๐ข๐ง๐ ๐๐๐๐จ๐ซ๐ ๐ฒ๐จ๐ฎ ๐๐ฎ๐ฒ, ๐ญ๐ก๐ข๐ฌ ๐ฌ๐ฉ๐๐๐ ๐ฆ๐จ๐ฏ๐๐ฌ ๐๐๐ฌ๐ญ. Every number above was accurate the day I wrote it, and every one of them is a moving target.
One caution, and it's the point of the whole post. These platforms will gladly automate the sending, and sending was never the hard part. The moment, the honesty of the ask, and the reply to the angry customer are judgment calls, and judgment has no connector.
๐ช๐ต๐ฒ๐ฟ๐ฒ ๐๐ด๐ฒ๐ป๐ฐ๐ ๐ข๐๐ป๐ฒ๐ฟ๐ ๐ฆ๐ฐ๐ฟ๐ฒ๐ ๐ง๐ต๐ถ๐ ๐จ๐ฝ
๐๐ข๐ฌ๐ญ๐๐ค๐ ๐: ๐๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ฌ๐ค. Covered above, and worth repeating: it's your client's profile that takes the hit.
๐๐ข๐ฌ๐ญ๐๐ค๐ ๐: ๐๐ญ๐ญ๐๐๐ก๐ข๐ง๐ ๐ ๐ฉ๐ซ๐ข๐ณ๐ ๐ญ๐จ ๐ข๐ญ. A $25 gift card, a discount, a drawing. Once customers learn to review for a reward, you cannot untrain them.
๐๐ข๐ฌ๐ญ๐๐ค๐ ๐: ๐๐ฅ๐๐ฌ๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐ฐ๐ก๐จ๐ฅ๐ ๐๐๐๐ค ๐๐๐ญ๐๐ฅ๐จ๐ ๐จ๐ง ๐๐๐ฒ ๐จ๐ง๐. Eight hundred texts to people who don't remember the job. A few reviews, a pile of opt-outs, and a list you can never use again.
๐๐ข๐ฌ๐ญ๐๐ค๐ ๐: ๐๐ฌ๐ค๐ข๐ง๐ ๐๐ง๐ ๐ญ๐ก๐๐ง ๐ข๐ ๐ง๐จ๐ซ๐ข๐ง๐ . Reviews come in and nobody replies. The owner quietly decides it doesn't matter, and the next buyer reads a one-star with silence under it.
๐ฌ๐ผ๐๐ฟ ๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ ๐ง๐ต๐ถ๐ ๐ช๐ฒ๐ฒ๐ธ
Steps 1 and 2 only. One client.
Pull the review link and the QR code, save both in his folder, write down today's review count, and write the one sentence that names his exact ask moment.
Don't write the text. Don't build the workflow. Don't order cards.
No clients yet? Do it for a local business you want to land. Pull their review count, pull their top competitor's, and write the one-sentence moment you'd use. That's the first slide of your pitch, not practice.
Drop your ask moment in the comments, one line, and tell me what the business does. I'll tell you whether you picked the right moment or the convenient one.
That's it for this Tactic Tuesday. Go build something.
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TATT: T๐ต๐ฒ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ฅ๐ฒ๐พ๐๐ฒ๐๐ ๐ฆ๐๐๐๐ฒ๐บ ๐ง๐ต๐ฎ๐ ๐๐ฎ๐ฟ๐ป๐ ๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐๐ ๐ฎ ๐ ๐ผ๐ป๐๐ต ๐ผ๐ป ๐ญ๐ฌ ๐ ๐ถ๐ป๐๐๐ฒ๐ ๐ฎ ๐ช๐ฒ๐ฒ๐ธ
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