Hello Fam It's Monday. Letโs go.
New month. Which means your feed is about to fill up with "October Recap" carousels. Big revenue number, team photo, caption about how far we've come.
Close the app.
๐ ๐๐๐ฆ๐จ๐ฅ๐๐ก๐ ๐ฌ๐ข๐จ๐ฅ๐ฆ๐๐๐ ๐๐๐๐๐ก๐ฆ๐ง ๐ฆ๐ข๐ ๐๐ข๐ก๐ ๐๐๐ฆ๐โ๐ฆ ๐๐๐๐๐๐๐๐๐ง ๐ฅ๐๐๐ ๐๐ก๐ ๐ฌ๐ข๐จ ๐๐ข๐ฆ๐ ๐๐ฉ๐๐ฅ๐ฌ ๐ง๐๐ ๐.
The standard fix is "only compete with yesterdayโs you." Good advice. Almost nobody does it right.
"Compete with yourself" isnโt a scoreboard. Itโs a feeling. A scoreboard is a list.
And if you feel like youโve barely moved this year, thatโs normal. You canโt see your own progress from the middle of the work. Feeling slow while youโre still building is the right place to be.
There is book The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy explains why measuring yourself against an ideal leaves you feeling frustrated and unsuccessful.
The Gap is focusing on how far you still have to go, while the Gain is recognizing how far you've already come.
By measuring progress backward instead of chasing an ever-moving finish line, you build confidence, motivation, and a healthier definition of success.
This oneโs going to sting a little.
If you sit down with a blank page and canโt write ten things you can do now that you couldnโt do last November, thatโs not a motivation problem. Thatโs data.
And if all ten are new logos, new tools, and a new website, itโs still a short list. A client canโt pay for any of it.
Better to find that out on a Monday in November than a Monday in January.
๐๐ข๐จ๐ฅ ๐ ๐ข๐ฉ๐๐ฆ ๐ง๐๐๐ฆ ๐ช๐๐๐.
๐๐ฎ๐ข๐ฅ๐ ๐ญ๐ก๐ ๐ฅ๐ข๐ฌ๐ญ.
Two columns.
Left: what you couldnโt do last November.
Right: what you do now.
- Ran a discovery call.
- Sent a proposal without rewriting it six times.
- Quoted a retainer without flinching.
๐๐ฎ๐ญ ๐ง๐ฎ๐ฆ๐๐๐ซ๐ฌ ๐จ๐ง ๐ข๐ญ.
Revenue, clients, conversations started per week. Then versus now. Donโt round up
.
๐๐ซ๐ข๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ฉ๐๐๐.
Take the hours your first proposal ate last year and subtract what one takes today. Multiply by your hourly rate. Thatโs the raise you gave yourself.
Circle what a client would pay for. Those lines are the business. Everything else is hobby.
๐๐ก๐๐ง ๐ฐ๐ซ๐ข๐ญ๐ ๐จ๐ง๐ ๐ฅ๐ข๐ง๐ ๐๐จ๐ซ ๐ง๐๐ฑ๐ญ ๐๐จ๐ฏ๐๐ฆ๐๐๐ซ.
One thing you canโt do yet that you will. Thatโs next yearโs scoreboard started.
๐๐ซ๐จ๐ ๐ซ๐๐ฌ๐ฌ ๐ฒ๐จ๐ฎ ๐๐๐งโ๐ญ ๐ฅ๐ข๐ฌ๐ญ ๐ข๐ฌ ๐ฉ๐ซ๐จ๐ ๐ซ๐๐ฌ๐ฌ ๐ฒ๐จ๐ฎ ๐๐๐งโ๐ญ ๐๐ฎ๐ข๐ฅ๐ ๐จ๐ง.
Whatโs one thing you can do today that you couldnโt do a year ago? Drop it below. Go!