11d • General discussion
Updated Repurposing List
A few months ago I posted a list of 48 ideas for content we could create by repurposing an author's book. Yesterday in this post I gave you one example which was translating it into another language.
I used Claude.ai to help me create an updated list of ideas we can use to repurpose our own or other people's digital content to create Digital Vending Machines that dump cash into our bank accounts without trading time for money doing shit we'd rather not be doing:
Each idea is designed to help an author upsell book buyers into deeper, more valuable experiences, programs, or licenses, leveraging the “new money from old courses” philosophy.
I’ve included pricing suggestions, positioning angles, and how each can be delivered as a scalable offer.
1. Chapter-by-Chapter Mini-Courses
Create a series of short, actionable video or audio mini-courses, each focused on a single chapter’s topic. Bundle as a “Deep Dive Masterclass Series” for $497–$997, or sell individually for $49–$97 per chapter.
Upsell: “Unlock the full implementation toolkit for every chapter, includes video lessons, templates, and live Q&A.”
2. Individual Chapter PDFs as Lead Magnets
Offer downloadable, value-packed PDFs for each chapter as free or low-ticket lead magnets. Upsell into a “Complete Implementation Vault” ($297–$497) that includes all PDFs, plus bonus resources and a private Q&A call.
3. Chapter Summaries as Social Posts
Turn summaries into a “Social Content Accelerator” package for business owners or coaches. Sell a license to use your summaries as their own content for $997/year.
4. Key Frameworks Extracted as Standalone Templates
Bundle your book’s frameworks as editable templates (Google Docs, Notion, Canva, etc). Sell as a “Frameworks Toolkit” for $297–$997.
Upsell: Include a live workshop on how to implement each template.
5. Book Discussion Guide for Book Clubs or Communities
Offer a premium “Book Club Leader’s Kit” with facilitation scripts, discussion prompts, and bonus author Q&A. Charge $197–$497 per club, or license to organisations for $2,000+.
6. Companion Workbook
Create a fillable digital or print workbook. Bundle with a group coaching program for $497–$1,497.
Upsell: “Workbook + 6-week Implementation Bootcamp.”
7. Chapter-Specific Worksheets
Sell a “Worksheets Vault” with printable, actionable worksheets for each chapter. Bundle with video walkthroughs for $297–$597.
8. Quiz Based on Book Content
Develop a diagnostic quiz that gives readers a personalised report. Upsell into a “Personalised Action Plan” session ($197–$497) or a group coaching cohort.
9. Assessment Tool from Book Principles
Turn your book’s principles into a formal assessment (e.g., leadership, productivity, mindset). License to coaches or HR departments for $997–$4,997/year.
10. Audiobook Version
Bundle the audiobook with a “VIP Access Pass” that includes bonus interviews, author commentary, and a private Q&A for $197–$497.
11. Video Book Summary Series
Create a “Video Cliff Notes” series. Short, animated or live-action summaries of each chapter. Sell as a $297–$597 package, or license to corporate training departments.
12. Animated Explainer Videos of Key Concepts
Offer a “Concepts in Motion” video series for $497–$1,497. License to trainers, educators, or companies for internal use.
13. Slide Deck Presentations of Each Chapter
Bundle all decks as a “Presentation Toolkit” for $297–$997. License to trainers, consultants, or universities.
14. Case Studies Mentioned in the Book (Expanded)
Expand each case study into a detailed “Case Study Masterclass” series. Sell as a $497–$1,497 program, or offer as a bonus for high-ticket coaching.
15. Interview Series with People Mentioned in the BookHost a “Behind the Book” interview series. Sell access for $297–$597, or include as a bonus in a mastermind or certification program.
16. "Deleted Scenes" - Content That Didn’t Make the Final Cut
Offer a “Director’s Cut” bonus module with extra stories, frameworks, and lessons. Bundle with a premium edition of the book for $97–$297.
17. Author Commentary Track (Like a DVD Bonus)
Record audio or video commentary for each chapter. Bundle as a “VIP Reader’s Experience” for $197–$497.
18. A Book club facilitation kit
50 book clubs, each paying $297 for you to facilitate one Zoom call where they discuss your book. That's $14,850 from a one-hour template you created once.
19. Teaching License for the Book’s Frameworks
Offer a “Certified Facilitator License” for $1,997–$4,997/year, allowing others to teach your frameworks in workshops or courses.
20. Certification program based on book methodology
Your book's framework becomes a $1,997 certification. Run it twice a year with 15 people each time. That's $59,910 annually from content you already wrote.
21. Train-the-Trainer Program
Create a “Train-the-Trainer Intensive” (live or virtual) for $2,997–$7,500. Certify trainers to deliver your content and provide ongoing support.
22. Corporate Bulk Licensing
Sell bulk access to your book, workbooks, and video trainings to companies for $5,000–$50,000/year, including a live kickoff webinar or Q&A.
23. Coaching Program Based on Book Principles
Offer a “Book Implementation Coaching Program” - group or 1:1, 6–12 weeks, $1,497–$5,000 per participant.
24. Mastermind Curriculum from Book Content
Design a 6–12 month mastermind using your book as the core curriculum. Charge $5,000–$25,000 per member, including live calls, guest experts, and implementation sprints.
NOTE: People DON'T join high-priced masterminds for the content. They join them for the NETWORK they can become a part of. One idea can be worth millions. Who can you invite to a mastermind who will draw other experts to you like a moth to a flame.
25. Workshop Series (One per Chapter)
Host a “Workshop Series” (live or recorded), one per chapter. Sell as a $997–$2,997 package, or license to organisations.
26. Keynote Speech Based on Book
Offer a signature keynote for $5,000–$25,000 per event. Upsell into consulting or training packages.
27. Webinar Series
Run a “Book to Action” webinar series, each focused on a key concept. Sell access for $297–$997, or use as a lead-in to higher ticket programs.
28. Email Course (One Chapter per Email)
Create a 10–20 day “Book Implementation Email Course.” Upsell into a group coaching or mastermind program.
29. Daily Tips Extracted from Book
Offer a “365 Days of [Book Topic]” daily tip subscription. Bundle with a private community or coaching for $297–$997/year.
30. Quote Graphics for Social Media
Sell a “Social Media Quote Pack” license to coaches, trainers, or companies for $197–$497.
31. Behind-the-Scenes Writing Process Content
Offer a “Write Your Book With Me” behind-the-scenes course for aspiring authors. Charge $497–$1,997, or bundle with a book launch blueprint.
32. Book Launch Blueprint (How You Launched It)
Sell a “Book Launch Masterclass” for $497–$1,497, including templates, checklists, and your launch story.
33. Affiliate Program for the Book
Create a “Super Affiliate Accelerator” program. Offer advanced training, higher commissions, and exclusive bonuses for top affiliates ($297–$997 buy-in).
34. Book + Consultation Bundle
Bundle the book with a 1:1 strategy session for $297–$997. Upsell into coaching or mastermind programs.
35. "Implement With Me" Group Program
Run a live “Implement With Me” cohort, guiding readers through the book in real time. Charge $497–$2,000 per participant.
36. Book Study Cohort
Facilitate a 6–8 week “Book Study Cohort” with weekly calls, accountability, and peer support. Charge $297–$997 per person.
37. Premium Edition with Bonus Chapters
Sell a “Collector’s Edition” with bonus chapters, author notes, and exclusive resources for $97–$297.
38. Workbook + Group Coaching Bundle
Bundle the workbook with a 6-week group coaching program for $997–$2,500.
39. Private Podcast Feed with Chapter Deep-Dives
Offer a “Private Podcast” subscription with deep-dive episodes for each chapter. Bundle with a community or coaching for $297–$997/year.
40. Annual Book Update/Refresh
Sell an “Annual Update Subscription” for $97–$297/year, including new case studies, frameworks, and live Q&A.
41. Foreign Language Translation Rights
License translation rights to international publishers or trainers for $2,000–$10,000 per language, plus royalties. This is exactly what I showed you in this post. Authors would LOVE to be able to spread their message to people in other countries. Help them to do that.
42. Academic Licensing for Universities
License your book and curriculum to universities for $5,000–$25,000/year, including guest lectures or faculty training.
43. Corporate Training Package
Bundle the book, workbooks, video training, and live workshops as a “Corporate Training Suite.” Sell for $10,000–$100,000+ per company.
44. "Book in a Box" Licensing to Other Authors
License your frameworks, templates, and launch process to aspiring authors as a “Book in a Box” kit for $2,000–$10,000.
45. Online Community (FB Group, Skool Group, etc.)
Create a paid “VIP Community” for readers to get ongoing support, live Q&A, and exclusive content. Charge $297–$997/year, or bundle with other programs.
Pro Tip: Many of these can be layered together for even higher ticket “all-access” bundles, or licensed to organisations for recurring revenue. The key is to position each as a shortcut to results, a deeper implementation experience, or a way for others to teach or distribute your frameworks.
Layering multiple derivative products into “all-access” bundles is one of the most powerful ways to create high-ticket offers, increase perceived value, and boost your average customer value. Below are several examples of how you can combine these products into irresistible, premium packages for individuals, groups, or organizations.
Example 1: The “Ultimate Implementation Bundle” ($2,997–$5,000)
What’s Included:
- The book (physical and digital)
- Audiobook version
- Companion workbook (digital and print)
- Chapter-by-chapter mini-courses (video or audio)
- Worksheets and templates for each chapter
- Private podcast feed with chapter deep-dives
- Access to a 6-week “Implement With Me” group program
- Book club facilitation kit (for self-led or group study)
- Access to a private online community (FB or Skool group)
- Bonus: “Deleted scenes” and author commentary track
Positioning: “Everything you need to not just read the book, but implement it, master it, and connect with others on the same journey.”
Example 2: The “Certified Facilitator Accelerator” ($7,500–$15,000)
What’s Included:
- The book and workbook
- Certification program based on book methodology
- Train-the-trainer intensive (live or virtual)
- Teaching license for the book’s frameworks (1 year)
- Slide deck presentations for each chapter
- Animated explainer videos of key concepts
- Book discussion guide and leader’s kit
- Corporate training package (for up to 10 employees)
- Quarterly mastermind calls with the author
- Annual book update/refresh
Positioning: “Become a certified expert and licensed facilitator of [Book Name]. Teach, train, and lead others using proven frameworks—plus get all the tools and support you need to succeed.”
Example 3: The “Corporate Transformation Suite” ($25,000–$100,000+)
What’s Included:
- Bulk licensing of the book and workbook for all employees
- Corporate training package (customized for the company)
- Video book summary series and animated explainers
- Assessment tool and diagnostic quiz for staff
- Workshop series (one per chapter, live or virtual)
- Keynote speech and/or live kickoff event
- Access to all chapter mini-courses and templates
- Ongoing group coaching for managers (6–12 months)
- Academic licensing for internal training/university
- Annual update/refresh and consulting retainer
Positioning: “Transform your organization with a turnkey training and development system based on [Book Name]. Equip your teams with world-class tools, coaching, and ongoing support.”
Example 4: The “VIP Author Experience” ($5,000–$10,000)
What’s Included:
- Premium edition of the book with bonus chapters
- 1:1 strategy session or consultation with the author
- Access to a private mastermind group
- Behind-the-scenes writing process content
- Book launch blueprint and marketing templates
- “Book in a Box” licensing for aspiring authors
- Private podcast feed and live Q&A calls
- Annual book update/refresh
Positioning: “Work directly with the author, get exclusive access to premium content, and learn how to launch your own book or program using proven strategies.”
Example 5: The “All-Access Community Pass” ($997–$2,500/year)
What’s Included:
- Access to the online community (FB, Skool, or private forum)
- Weekly live calls or webinars with the author/team
- Daily tips and quote graphics for social media
- Email course (one chapter per email)
- Access to all chapter summaries, worksheets, and templates
- Book study cohort and accountability group
- Priority access to new products, updates, and events
Positioning: “Join a thriving community of action-takers, get ongoing support, and access every resource you need to implement the book’s principles in your life or business.”
How to Layer for Maximum Value
- Combine learning formats: Book, audiobook, video, podcast, and live sessions.
- Add implementation tools: Workbooks, templates, quizzes, and assessments.
- Include community and support: Group coaching, mastermind, or private community.
- Offer certification or licensing: For those who want to teach or train others.
- Add exclusivity: Behind-the-scenes content, author access, or annual updates.
Pro Tip:When selling these bundles, emphasise the transformation, the convenience of “all in one place,” and the exclusivity or limited availability. You can also offer payment plans to make high-ticket bundles more accessible.
Sample Offer Stack for a $10,000 “All-Access” Bundle:
- Book (all formats)
- Mini-courses and video summaries
- Certification program
- Train-the-trainer intensive
- Corporate training license (for 5-10 people)
- Private mastermind group (for the networking)
- Quarterly live workshops (latest discoveries and review progress)
- Annual update/refresh
- 1:1 strategy session with the author
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Updated Repurposing List
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