Aug 9 • General discussion
If Making Sales Is Hard, You're Selling The Wrong Thing
One of our core philosophies is this from Travis Sago.
People don't buy products.
They buy better versions of themselves.
If you are trying to sell features, benefits and deliverables, you'll get a lot of "no's" or "I wanna think it overs".
It's the same if you are trying to change people’s beliefs. It can be done, but it takes a lot of time, energy and education. It takes stuff like complex sales funnels, webinars, sales calls, arm twisting and huge "pinky swear' promises.
If we want easy sales?
SHOW them their dreams are possible.
Show them how to become better versions of themselves.
Show them how to get something they are already PRE-SOLD on buying.
When you do this the right way, it's easy to make high ticket sales using 5th grade simple emails and DM chat.
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If Making Sales Is Hard, You're Selling The Wrong Thing
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