Our first webinar in 2025 is about Problem Framing. Want to join us?

If you’re a product leader, you know the juggling act:

💼 Balancing business goals.

🤝 Keeping stakeholders aligned.

🎯 Meeting customer needs.

🛠️ Leading your team without getting stuck in the “feature factory” trap.

It’s a lot to handle, but it doesn’t have to be so overwhelming.

That’s why John Vetan and I are kicking off the year with a webinar focused on Problem Framing—a framework that helps you:

✔️ Solve the right problems (not just symptoms).

✔️ Align stakeholders and get everyone on the same page.

✔️ Build solutions that deliver real impact.

💡 What’s on the agenda?

1️⃣ How to avoid common pitfalls like misaligned priorities and endless debates.

2️⃣ The three Problem Framing phases:

→ Spotting opportunities

→ Fact-finding & discovery

→ Running a Problem Framing workshop

🚀 Bonus: We’ll also share our Strategic Opportunity Brief, a tool we use to align teams and drive focus on high-priority challenges.

👉 Save your spot here!

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A place for facilitators to share tips and experiences on design sprints, problem-framing, and design thinking workshops.

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