As a first principle that I use every day is that recurring revenue comes from delivering recurring impact. If theres no benefits being consumed, a member churns out. This is something I repeat all the time in each weekly meeting I have with my team. And to be customer focused, you need to repeat internally how the customer and their results is central to how the business works. As another framework that helps me immensely is that there are layers of KPIs you can measure, the earlier are easier to control and change and the later is what we want, but we can't just "will" $100k/mrr businesses, but we can input the resources to get there. So when I write goals, to improve the impacts, I see what things I am lacking or need to improve. Input, Activity, Outputs, Outcomes, and Impact (And all of this can be seen as a chain of stages of cause and effect to get you what you and your members want sooner) Inputs are resources you or your organization has, hours, cash, manpower, mental energy. I map these to my wellness wheel, and a business's inputs are just the sum of what its people can contribute. Activities are the actual things you do, like for making content you write and post. This is multi stage. Often a lot of writers like me have lots of finished drafts. The output is what comes at the end. The content thats posted, or a new course video up, etc. Outcome is what change this produces, usually a leading metric to MRR. More content means more clicks per day to the business. Which this means more clicks they should convert into sales, and recurring revenue. And IMPACT is the end goal. For example, I have a fuck ton of content drafts of scripts for youtube (Activities and partial outputs) but its not driving any output, and thus not diving any impact. So what this helps me is come up with HOW to change. So I'd spend less input and acitivty scripting ,and more time on editing and posting. As a result, I am now posting (lol) instead of communicating what works a bunch of 1 on 1s with clients and friends.

If I can teach you one simple thing to get control of your life and work, to solve problems permanently, and to scale a team without burning out, it'd be to use QUESTs. (Quick text version as I usually do this 1 on 1 on onboarding calls) Its just a simple tracking and iterative process, but no one is doing this. We hop from task to task, reacting and progress feels like mud. This is what allowed me to have 70k, 120k, 150k mths without working. It'll take a few minutes to do, you'll feel great while you use it and its free and you can use any note or task app or even a normal notebook. There is an "annual" or higher order QUEST, like one for your life and one for your WORK e.g. Skool. Then you have one quest you build out at a time, to start, grow, maintain, and even triage habits and systems you build. ##### STEP 1 ##### Start by making making five headers...you can just clone this below or write 5 areas. And set this as your new keystone habit to check on a daily, weekly, monthly, quarterly, annual basis. I do Sundays for myself and Mondays for the team. Make one for your LIFE. For me I use the wellness wheel - 5 areas of my life: Health, Wealth, Relationships, but also Time and Mental Energy. & Make one for your Skool community as a whole. I use the customer journey. # Quests # Units # Engines # Solve Problems # Tasks ##### STEP 2 ##### Quests: WHAT EXACTLY DO YOU WANT Lets start by figuring out what you want. Choose to start with either your main LIFE or WORK quest. First you set a purpose-driven mission statement for LIFE/Work. This should get you (and others) out of bed at 4am driven. - E.g. for This skool its to be the best scaling Skool to take those from $10k to $100k/mmr - E.g. for life its to maximize my reality in all quality of life in all areas (I score them 0/10) 0 = dead 10=cannot complain) - Then ALL quests you make now or in the future are aligned under that mission statement, to make it more true. E.g. If my onboarding is failing, then I can set a quest to onboard people same/next day (necessary to be the best in skool to onboard people quickly than late or not at all)

I made this fun interactive animation of how you can scale a recurring revenue factory (e.g. skool) as I'm writing my thesis on scaling skool ops. Each baton is a "community member", as it moves through the stages of the customer journey of a Skool that has dedicated humans that support each member as they get in, get onboarded, etc, until they reach the end. https://claude.ai/public/artifacts/02b68e12-4c6c-4425-aa39-80f7f5a3622c We use first principles: Recurring revenue comes by delivering recurring impact. Impact being the end thing the member (or owner) wants. There is a straight line data model, one "pipeline" that you can objectively run a recurring business on. 1. They become aware of the business (they see content on youtube, a dm, ads, invite by a friend) 2. They learn about their problem and the offer (they join a free community) 3. They select their solution to figure out next steps (E.g. book a call to explore the program) 4. They commit to the solution (e.g. free 7-day trial) 5. They get onboarded (onboarding call) 6. They get retained (they continue month by month or year by year) 7. They expand their investment (Members may get their team in, hire us for hands-on-help) With this model, there are 3 core KPI types that you can feed an AI agent. you can track how many members are at each stage, how many % convert to the next stage or drop off. But the biggest thing people miss is the time metrics. How LONG it takes a member to go from step 1 to 2. This is the biggest opporunity. Members want to get to their goal as quickly as possible, e.g. 2X their skool ASAP than have it take years. And this costs the smart operators money. To do this, we have humans (or agents) to stand in to hand hold the customer where they need the help. E.g. supply is there waiting before demand flows through. In my experience of scaling sales teams, whenever a sales person is avaiable seconds after a lead comes in, they make 2-10X more money literally instead of having people book a call and then literally lose the feeling, fomo, fear, anger that drove them to want to maybe pay for help.