1d (edited) • General
Launch products (and get your client) by interviewing a creator's audience.
Want to validate your next product, find early buyers, and know exactly what to sell before you build it?
Market research interviews are the answer. And now they're stupidly easy to run. I did this for a few partner-clients in the past. And looking back, it was the first and best step to start.
Here's the setup:
- Offer to do market research to test a product idea, entirely for free upfront, any broke creator would say sure.
- The ONLY work they do is a a calendar link to the bio of a engaged audience to go book a call (and claim a free gift)... and to promote it, mention it, etc hard for a week or two.
- Use a structured script (AI writes it, creator approves it, we run it) to interview, ask for pain, life,etc
- Tell your audience to book a slot to claim a free gift, access to new community
- AI agents + human backup conduct the interviews, using script, offering upsells w/ a free lead mag, this acts as a soft onboarding and they get happy. Send them all to claim free gift (free skool)
- Eventually enough data (30 interviews) collected represents the whole of the audience, with AI it may be in the hundreds
- Finalize with turn common ain points, and product positioning addressing the audience handed to you
- Feed to an AI "make a course to solve X" and make slide decks. Give it to the creator to run (or run eleven labs) to have an AI version of them record it, say it, and post it to Skool immediately, and say "our suspecions were. correct, we launched the course for free to everyone inside
- Use the initial feedback and hype, and make it paid, everyone who missed out FOMOs in, and you announce another wave... You keep the calendar link or skool link. Founder wouldn't kick you out as they just lose money.
The magic:
- Costs you $0 to start (just add the link)
- Takes 1 minute to implement
- People want to talk about their problems
- Your CTA becomes "Book a research call"
- Calendars fill up FAST (we've seen them book solid in hours)
Reality
- You highjack and "test" an audience someone else took years to make, and then launch an offer immediately for a cut.
- You keep control of the community, and can build a "bot" to answer questions.
- You faciliate meetings and tell the founder to show up in order to get paid.
- Creators will fucking fight you over getting 100%, so you maintain control, and force them to be professional or lose everything.
- They don't want to damage their reputation, and want to show up and get paid $1000s of hours for their time to be on a single call.
- They can "rug you" and move everyone to another community, which is why I suggest paying "upfront" for lifetime or yearly fees. This way you get paid, they get paid, and they're on the hook to show up to run events.
The business model:
- You can easily charge $10-20-30/hour per interview to have an american or western accent or use AI elevenlabs to run (costs 10 cents/min to run)
- Or make this service to cerators free and upsell their audience into your product at the end of the call
- People leave feeling heard, already presold on the solution, and might prepa
- You get validation + revenue + a built-in launch list
You can even build the course for you using AI trained on your best content, launch it together, and split it based on involvement (0-80% depending on who does what).
An Obsidian trained on their transcripts, lets them say "this is what they believe in and use" and can use that to launch the program.
Its based.
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Launch products (and get your client) by interviewing a creator's audience.
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