11d (edited) • General discussion
The KEY to Marketing and Selling
Selling is the formula...
The formula is fear, problem, solution....sell emotion, not products
Identify :
1) The fear? What's the trigger?=Emotions
2.) The problem/pain point?
3.) The solution
Sell around the pain point.......
Cat Example...
1.) What is the fear? The smell
2.) What is the problem/pain point? The poop
3.) What is the solution? Cat litter
You sell the pain point, you sell the emotions to the problem, to the product, not the product. Sell the emotion that's attached to the product...that's it!
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The KEY to Marketing and Selling
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