Try this Carousel idea: Signs you’re [a title/desired result] E.g. Signs you’re a dance mum E.g. Signs your child loves dance E.g. Signs your child is gaining confidence Share sign/symptoms that your audience can self identify with, or share relatable signs that they’re already a specific title e.g. for signs you’re a dance mum, a sign could be “you have a drawer (or a whole bag) dedicated to hair ties, bobby pins, glitter, and hairbrushes.”

Hey there, I just wrapped up an incredible podcast conversation with Jen Dalton – Dance Business Coach, about the three marketing shifts that are about to separate thriving dance studios from struggling ones in 2026. Check it out here: The Dance Studio Scaled Podcast Here's some of what we uncovered: Google's new AI mode has already launched in over 180 English speaking countries and is due to land in Australia this October, and it's changing everything. Traditional SEO strategies won't cut it anymore. The dance studios that optimise for AI search now will dominate their local markets. The ones that don't will become invisible. Remember when marketing was simple? Parent sees ad → visits website → books trial → enrolls. Those days are gone. Today's parents are researching on Instagram, asking questions in Facebook groups, checking Google reviews, watching TikTok videos, and THEN maybe clicking your ad. It's messy, non-linear, and requires a completely integrated approach. Studios using organic social strategically are seeing their paid ad performance improve by 40-60% because they're building trust before asking for the sale. The dance studios that understand these shifts and act on them now will have an unfair advantage heading into 2026. The ones that keep doing what they've always done will wonder why their marketing stopped working. Here's what I've learned after working with hundreds of dance studios: the biggest opportunities always come disguised as challenges that most people are too overwhelmed to tackle.

What's the one thing that you would like the most help with right now for your dance studio? Let me know in the comments if you choose 'Something Else...'

For the next three days only, everything in the Dance Resource Hub is 50% off - all digital, downloadable, and printable resources using the code VIP50 at checkout. Here’s just a glimpse of what’s available: - Concert programs, information packs, and poster Canva templates - Costume labels, hanger tags, and garment bag Canva templates - Teaching resources, activity packs, and sticker reward charts - Choreography planners, yearly planners, and more - Social Media templates This amazing 50% off special ends this Sunday 21st September!

I just published a new video on YouTube that covers the top 5 things every dance studio owner needs to know about Facebook ads this year. 1️⃣ Myth-buster: Facebook ads don’t get students - they get attention. It’s what you do after the ad that gets students into your classes (or not). 2️⃣ Conversion matters: From the ad itself to the follow-up, there are 3 levels you need to nail to turn leads into paying customers. 3️⃣ Be specific: One age group, one style, one program. The more focused, the better the results. 4️⃣ Artwork is king: In 2025, your images and videos do the targeting for you - so creative volume is everything. 5️⃣ Foundations first: Meta pixel (or dataset), business assets, and search optimisation - get these right before spending money. Why it matters: If your campaigns aren’t converting, it’s not the ad - it’s the setup, the copy, and what you do next. This video breaks it all down step by step.