I just published a new video on YouTube that covers the top 5 things every dance studio owner needs to know about Facebook ads this year.
1️⃣ Myth-buster: Facebook ads don’t get students - they get attention. It’s what you do after the ad that gets students into your classes (or not).
2️⃣ Conversion matters: From the ad itself to the follow-up, there are 3 levels you need to nail to turn leads into paying customers.
3️⃣ Be specific: One age group, one style, one program. The more focused, the better the results.
4️⃣ Artwork is king: In 2025, your images and videos do the targeting for you - so creative volume is everything.
5️⃣ Foundations first: Meta pixel (or dataset), business assets, and search optimisation - get these right before spending money.
Why it matters: If your campaigns aren’t converting, it’s not the ad - it’s the setup, the copy, and what you do next. This video breaks it all down step by step.