This is something I see all the time. We send: - brand colors - fonts - examples - rules Still, 90% editors don’t follow them. They say: “I thought this looks better” That’s the problem. Editing is not about what you like. It’s about what the brand needs. Here’s the truth: Talent without rules is useless. A client already decided: - how they want to look - how they want to feel - how they want to be seen Your job is not to redesign their brand.Your job is to protect it. When you ignore branding: - you create extra revisions - you slow the process - you break trust And trust is everything. Good editors don’t ask: “Can I do it my way?” They ask: “How do I match the brand better?” Following rules is not boring. It’s professional. This is why branding rules are a filter. Clients don’t keep editors who are creative. They keep editors who are reliable. And reliability is what gets you paid more.

This is something editors don’t understand. Missing a deadline is bad. But being silent is worse. I’ve seen this many times. Deadline passes. No message. No update. But then I see: - stories posted - online status active At that moment, trust breaks. Here’s the truth: Clients don’t expect perfection.They expect communication. If something goes wrong, just say it. Say: - “I’m late by 4 hours” - “Internet issue, need till tomorrow” - “I need more time” That’s it. Silence makes the client think: - you don’t care - you’re irresponsible - you’re unreliable And once trust breaks, it doesn’t come back. Good editors don’t disappear. They update early. Even a small message saves you. Remember this: Bad news + early = manageable Bad news + silence = fired Reliability is not talent. It’s a habit. And habits decide who gets rehired.

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This happens to me every day. I ask editors to: - use Frame.io - name files properly Still, I get this: One editor sends: final1.mp4 Another sends: finalll.mp4 Now I have to: - open both files - watch both - figure out which version is which - rename them myself - then decide where to upload This is not editing work. This is cleanup work. And it kills trust. Here’s the truth: Bad file naming tells me: - you don’t follow systems - you don’t think ahead - you make life harder for the client Clients don’t care how good your edit is if working with you feels messy. This is why tools like Frame.io exist. Not for fun. For clarity. One link. Clear versions. Clear comments No confusion. If you don’t name files properly,you are telling the client: “You manage this, not me.” And no one wants that. Professional editors don’t say “final”.They say: - (name)v1 - (name)v2 - (name)revised - (name)approved Simple. Clean. Clear. Editing is not just visuals.Editing is process. And process is what gets you paid more.