21d • General discussion
If you ignore branding rules, your talent doesn’t matter
This is something I see all the time.
We send:
- brand colors
- fonts
- examples
- rules
Still, 90% editors don’t follow them.
They say:
“I thought this looks better”
That’s the problem.
Editing is not about what you like.
It’s about what the brand needs.
Here’s the truth:
Talent without rules is useless.
A client already decided:
- how they want to look
- how they want to feel
- how they want to be seen
Your job is not to redesign their brand.Your job is to protect it.
When you ignore branding:
- you create extra revisions
- you slow the process
- you break trust
And trust is everything.
Good editors don’t ask:
“Can I do it my way?”
They ask:
“How do I match the brand better?”
Following rules is not boring.
It’s professional.
This is why branding rules are a filter.
Clients don’t keep editors who are creative.
They keep editors who are reliable.
And reliability is what gets you paid more.
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If you ignore branding rules, your talent doesn’t matter
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