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When Things Go Wrong
Here's something I don't see taught enough, so I built a whole lesson around it. Module 6.5, The Bad Loaf, the Missed Order, the Lost Customer. If you sell bread long enough, you're going to have a bad day. A loaf comes out underbaked and you don't catch it in time. Somebody drives out for a preorder you forgot to bag. A regular tries something new, doesn't love it, and you can see it on their face. It happens to every baker who's ever set up a table. It's happened to me. Here's the part most folks get wrong. They think the goal is to never make the mistake. It isn't. You will make the mistake. The goal is what you do in the ninety seconds after. Because a mistake handled well doesn't cost you a customer. It's the thing that turns them into a regular. People don't remember the perfect transactions. They remember the time something went sideways and you made it right without making them feel bad about it. A few things I've learned the hard way: Own it fast and plain. "You're right, that one's on me." No excuses, no long story about your oven. The apology stays short, the fix gets bigger. Make it right generously. Replace it, refund it, hand them the next one on the house. Whatever it costs you is cheaper than the customer you lose and the ten people they tell. Don't grovel. Owning a mistake and drowning in it are two different things. Fix it, mean it, move on. Confidence reassures people. A puddle of apology just makes them uncomfortable. That's the heart of it. The full lesson has the actual word-for-word recovery scripts for all three situations, the ones you can practically read off your phone in the moment your stomach drops and your mind goes blank. https://youtube.com/shorts/DhFTTbwtQ9o?feature=share Every baker needs these before they need them. Not the day it happens. Want to see how the whole system works, no pressure and nothing to buy to look? Here's the walk-through: https://skoo.ly/walkthrough Take the 60 second quiz: https://skoo.ly/landing-page-w-quiz
When Things Go Wrong
From Oven to Market: The Full Walkthrough
You've watched other people set up a table at the farmers market and wondered how they got there. Here's the honest answer: they started before they felt ready. I made this walkthrough to show you the whole path in one place. Every module, start to finish. Cottage food law so you're selling the legal way from day one. The true cost of a loaf so you price for profit instead of guessing. Farmers market selling, branding, repeat customers, and building your own storefront with AI doing the heavy lifting. I also open up Recipe Pantry Pro, the tool that scales any recipe from one loaf to a full market table and tells you your profit per batch before you fire the oven. Watch the full walkthrough, then take the quick quiz. It'll point you to the right starting place based on where you are right now, whether you've sold a hundred loaves or none. Not sure if selling is for you yet? Take the quiz first: https://skoo.ly/landing-page-w-quiz Ready to get started? Everything's here: https://fromoventomarket.com Perfection isn't required. Progress is. Henry ⭐🔥 https://youtu.be/Fk2NshQfyQE
From Oven to Market: The Full Walkthrough
America’s 250th Birthday or croissant baking?
My family really does it up big. Especially for the 250th this year. As you can see, it gets a little crazy but lots of fun. This is what I got carried away with instead of croissants on Saturday. Costumes, team competitions in duck derby, axe throwing, slip & slide kickball, volleyball, shooting, relay races, cornhole, bingo, rib cookoff, fireworks and lots of catching up on our families. Lady Liberty is my 87yr old Mama! She is the matriarch of this wild & crazy family!
America’s 250th Birthday or croissant baking?
Baking Flours & What Quietly Lies Beneath A Label
I came across a very telling video this morning about the hidden dangers in the flour that is sold in local grocery stores and big box stores all across the U.S.A. that most people, including me, are unaware of. Please take a few minutes and watch it. Disclaimer: *I am NOT a scientist *I am NOT telling you what flour to use or not use *I'm beginning to see the importance and value in milling your own flour. With that being said, would all of you who currently use fresh milled flour and/our you grind your own berries please share one thing to know about using fresh milled. Thank you https://youtu.be/RInmi8VYs3A?is=4BFF3qxOEfkFxxqw
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