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20h • Tips! 💡
Authority builds by solving the same problem repeatedly
I think most YouTube creators think they need a new idea every single week.
I don't think they do.
They need one problem, three angles.
Here's how I see it being tackled at the moment.
Pick the core thing your audience struggles with. Then build three videos around it, each approaching that same problem differently.
Here's what that looks like in practice.
Reiki channel. Pillar: helping complete beginners feel less confused.
Video 1: A simple self-treatment for anxiety that anyone can follow in 10 minutes.
Video 2: Why Reiki works even if you're sceptical.
Video 3: What to expect from your first session if you've never tried it.
Fitness channel. Pillar: staying consistent after 45.
Video 1: The only three exercises you need if you're starting from scratch.
Video 2: How to train around a bad knee without making it worse.
Video 3: Why motivation is the wrong thing to chase and what actually works instead.
Cooking channel. Pillar: real meals for people who don't have much time.
Video 1: Five dinners you can batch cook on a Sunday and eat all week.
Video 2: the five ingredients worth spending money on and the five you can swap cheap.
Video 3: How to make a supermarket meal kit actually taste good.
Same problem, three angles.
That's what builds a channel people come back to.
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Authority builds by solving the same problem repeatedly
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