Instagram shouldn’t just be a place to post, it should be a place to pull

I don’t think we started our businesses to become content machines. Most of us probably just wanted freedom, whatever your version of freedom is (time, travel, family, nomadism)

And somewhere along the way, we found that launching works, it brings attention, it brings money, but relying on it constantly… it could kind of becomes its own trap, doesn’t it?

The goal wasn't to trade one hamster wheel for a slightly fancier hamster wheel, it’s wild how easy it is to slip into this routine at planning, scripting, recording, designing, posting just to stay present and sometimes it works but sometimes it just eats up our time and it is really frustrating

Content doesn’t have to be a treadmill, it can be more intentional, and can actually help build stability, but that’s not always how we treat it

Just sharing a thought I’ve been sitting with and I’d genuinely love to hear how others are approaching this What’s working for you? What’s not?

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