Parker & Sons is one of the biggest home service companies in Arizona. They do over $220M a year, and their main Phoenix Google Business Profile has 34,220 reviews. Noah Igler, one of my mentors, did a test: He pulled every public review on that profile from the last 30 days. They got 11. (Google doesn't only look at how many reviews you have, but how RECENT!) The newest one was from September 21. Their Tucson profile has about a sixth of the reviews, and it got 116 in the same 30 days. The public data doesn't show why Phoenix slowed down, so we won't guess. He ran a scan for "ac repair near me" across Phoenix: - #1 on 4% of the grid - Top 5 on 6% - Outside the top 20 on 78% - Average rank of 18.7 They only show up strong in a small circle around their office near Sky Harbor. Across the rest of the metro, companies with a fraction of their reviews rank ahead of them. Why 34,000 reviews can't carry a whole metro... A Google Business Profile ranks in a circle a few miles around its address. Inside that circle, a big review count helps. Outside it, the company closer to the searcher wins, even with way fewer reviews. Google also looks at how many reviews are coming in right now. That's why we rank review velocity ahead of total count. Some of the businesses we work with have about an eighth of Parker's reviews and get 10 to 15 times more new ones every month. Here's the review system to install: 1. Track new reviews per profile, every week. Set each profile's target from completed jobs. Make sure to turn 20 to 30% of finished jobs into reviews. 2. Have the tech ask in person before leaving, with a QR code card in hand. About 75% of the reviews our home service companies get come from that one moment. Point the customer toward the service and the town: "If you have 30 seconds, a quick review about the AC repair we did today in Tempe would really help us out." 3. Follow up with everyone who says they'll do it later. They get a text 12 hours after the job and an email the next day. After 48 hours, they go on a call list the office works through every Friday. Pay techs and CSRs per review, and give each group its own leaderboard.