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AI Campaign Breakdown: “Mint for Everyone” for Opensea
I mocked up a commercial for OpenSea using VEO3, anchored by the campaign idea Mint for everyone. Why this direction? - OpenSea is still the biggest marketplace on-chain, but it’s been passive while the culture shifted. - Platforms like StockX or Complex Media thrive by amplifying third-party assets into cultural movements. OpenSea hasn’t taken that role, even though everything converges on them. The truth: - In web3, people don’t just buy NFTs—they identify with traits and communities. - Traits = identity signals. Rainbow vomit, cheetah skin, halos, 3D glasses. These are shorthand for belonging and rarity. - Communities form around these signals, but the bigger story is sovereignty: crypto enables ownership without gatekeepers. “Mint for everyone” isn’t just about NFTs: - It’s for people worldwide who use crypto as a path to financial independence. - It’s for art, music, fashion—where minting preserves creative ownership. - It’s for businesses—whether that’s logistics, global payments, or giving consumers true ownership of their assets. - It’s for communities—who find identity and connection in digital traits. Execution: - I skipped traditional storyboarding and went straight into VEO3 to prototype. - The commercial plays with traits in real-world scenarios, ending on: “Mint for everyone.” - The goal is to reposition OpenSea from passive marketplace to cultural engine.
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