19d • Branding Case Studies
AI Campaign Breakdown: “Mint for Everyone” for Opensea
I mocked up a commercial for OpenSea using VEO3, anchored by the campaign idea Mint for everyone.
Why this direction?
- OpenSea is still the biggest marketplace on-chain, but it’s been passive while the culture shifted.
- Platforms like StockX or Complex Media thrive by amplifying third-party assets into cultural movements. OpenSea hasn’t taken that role, even though everything converges on them.
The truth:
- In web3, people don’t just buy NFTs—they identify with traits and communities.
- Traits = identity signals. Rainbow vomit, cheetah skin, halos, 3D glasses. These are shorthand for belonging and rarity.
- Communities form around these signals, but the bigger story is sovereignty: crypto enables ownership without gatekeepers.
“Mint for everyone” isn’t just about NFTs:
- It’s for people worldwide who use crypto as a path to financial independence.
- It’s for art, music, fashion—where minting preserves creative ownership.
- It’s for businesses—whether that’s logistics, global payments, or giving consumers true ownership of their assets.
- It’s for communities—who find identity and connection in digital traits.
Execution:
- I skipped traditional storyboarding and went straight into VEO3 to prototype.
- The commercial plays with traits in real-world scenarios, ending on: “Mint for everyone.”
- The goal is to reposition OpenSea from passive marketplace to cultural engine.
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AI Campaign Breakdown: “Mint for Everyone” for Opensea
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