The Small Things
When first starting a business the difference between a consumer choosing your product vs a competitor comes down to the small things.
When I launched my detergent business I asked myself, what are the small things I can do to gain life time customers:
-write hand written thank you notes with every order
-ship out same day or next day if after 3pm
-provide a value add “Freebie” in their order. I developed sample packs of my different detergent so in addition to the scent they selected, they get to try something else completely free.
-sometimes, not all the time, I provide a handful of samples with hopes they’ll share with their friends
What kids of things do you all do in your business to separate yourselves from the competition?
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The Small Things
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