When first starting a business the difference between a consumer choosing your product vs a competitor comes down to the small things. When I launched my detergent business I asked myself, what are the small things I can do to gain life time customers: -write hand written thank you notes with every order -ship out same day or next day if after 3pm -provide a value add “Freebie” in their order. I developed sample packs of my different detergent so in addition to the scent they selected, they get to try something else completely free. -sometimes, not all the time, I provide a handful of samples with hopes they’ll share with their friends What kids of things do you all do in your business to separate yourselves from the competition? ReefSheets.net DeathToDirt.net