Try this framework. Articulating what you do clearly... Signals to the marketplace what you are a specialist at. A little formula we use is: "X-Outcome In X-Timeframe For X"... Example: "Legal Wills In 24 Hours For Families" If you can't "timeframe" the outcome... Just try "X-Outcome for X". Example: "Legal Wills For Families" This tagline in your bio or marketing... Can instantly increase lead quality And separate you from competitors. By simply saying what you do and who you do it for... There's no confusion when people check your socials or website. They either "select" - this is for me... Or "de-select" this isn't for me. If you're struggling... Pop what you do in the comments... I'll help refine it with you below.

Happy Saturday! I'm running through the 2026 version of 30 Days Content In 30 Minutes (at 9.30am Australian Melbourne/Sydney time - in 40-odd minutes from now)... Click this link to join live on Zoom: https://us06web.zoom.us/j/82301408223 What am I covering? The 30 In 30 “5 R’s” Framework: 1. RESEARCH content ideas in seconds. 2. RECORD 30-minute Q&As. 3. REPURPOSE 30 days of videos/posts. 4. REACH local clients 24/7. 5. RE-TARGET hot prospects 24/7. Hope to see you online, if you can't make it and want the recording - comment below.

I'm going live on Zoom to run through the 2026 version of 30 Days Content In 30 Minutes at 9.30am AEST... Let me know if you want to hop on in the comments. I'll send the details. Or register here: https://aaronwitnish.lpages.co/30in30/ (You can attend in your PJ's on any device). What am I covering? The 30 In 30 “5 R’s” Framework: 1. RESEARCH content ideas in seconds. 2. RECORD 30-minute Q&As. 3. REPURPOSE 30 days of videos/posts. 4. REACH local clients 24/7. 5. RE-TARGET hot prospects 24/7. If it sucks, you can jump off any time, and it will run for 30-45 mins tops.

Catch the story here: https://www.aaronwitnish.com/podcast/ I shared my 16-year business journey in a very raw interview last year... What was covered: - Building businesses from scratch - Selling a company and negotiating the right terms - The evolution of the “30 Days in 30 Minutes” content system - Managing cashflow pressure and team restructuring - Separation, parenting, and supporting a partner through cancer treatment - The mental load of entrepreneurship - Turning off the noise and finding clarity again - Balancing ambition, business, and family priorities I hope you like it, and if you have a question, let me know!https://www.aaronwitnish.com/podcast/