I've added a hypothetical example at each step in the framework so you can edit it for your offer/audience. 1. CALLOUT: Whose attention do you want Example: Box Hill Dads! 2. HOOK: Target Problem Example: Tired of staring at a beer belly in the mirror? 3. EDIFICATION: Social Proof Example: For 10 years, we've been helping local dads replace the stomach "keg" with a six-pack (not the drinking kind - sorry). 4. WHAT YOU GET: 3 key features and benefits Example: Here's what we do: FOOD: Overhaul the menu (without getting rid of the good stuff). WORKOUT PLAN: A simple weekly workout routine that's easy to do with a packed schedule (and zero fitness base). SUPPORT: Keep you track and surrounded by a team of dads so the progress sticks (with plenty of room for the odd blowout). 5. HOW TO GET IT: What to do next Example: Click the button to learn more about our "Dad's Keg to Six-Pack Community" If this was helpful, let me know and post any questions in the comments.

My latest podcast episode unpacks the same mistake 3 DIY advertises made setting up their campaign in the last 14 days. Catch the episode here: https://youtu.be/b0ubvk9s3eQ?si=UaD9aSviZ7U6s02M

I am Ananya, a Social Media Marketing Coach and a Psychologist. Glad to be a part of this amazing community. Looking forward to learn so much from you all! I am dropping my IG handle, feel free to connect! https://www.instagram.com/anie.drives.growth/