A simple 5-step Meta ad copy framework I use that works (take it)...

I've added a hypothetical example at each step in the framework so you can edit it for your offer/audience.

1. CALLOUT: Whose attention do you want

Example: Box Hill Dads!

2. HOOK: Target Problem

Example: Tired of staring at a beer belly in the mirror?

3. EDIFICATION: Social Proof

Example: For 10 years, we've been helping local dads replace the stomach "keg" with a six-pack (not the drinking kind - sorry).

4. WHAT YOU GET: 3 key features and benefits

Example: Here's what we do:

FOOD: Overhaul the menu (without getting rid of the good stuff).

WORKOUT PLAN: A simple weekly workout routine that's easy to do with a packed schedule (and zero fitness base).

SUPPORT: Keep you track and surrounded by a team of dads so the progress sticks (with plenty of room for the odd blowout).

5. HOW TO GET IT: What to do next

Example: Click the button to learn more about our "Dad's Keg to Six-Pack Community"

If this was helpful, let me know and post any questions in the comments.

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